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Zales Vs Jared: Which Is Better? (2024 Comparison)

Looking to know which is better between Zales Vs Jared?

You’re at the right place!

This is our comparison of the Zales Vs Jared.

In this article, I have reviewed both brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History


Zales is one of the largest diamond jewelry retailers in the United States, with a history dating back to 1924. The company started as a small Texas-based jewelry store, but has since grown to become a national chain with over 750 stores across the country.

Zales is known for its wide selection of diamonds, engagement rings, and other fine jewelry at competitive prices. From a blogger’s perspective, Zales offers a solid option for those looking to purchase diamond jewelry, with a reputable history and a wide range of options to choose from.

However, it’s worth noting that you may find better deals and unique, one-of-a-kind pieces at smaller independent jewelers.


Jared, on the other hand, was founded in 1993 by Sterling Jewelers, a subsidiary of Signet Jewelers. The company’s name comes from the first name of the company’s founder, Jared Galleria of Jewelry.

Jared quickly established itself as a major player in the diamond market by offering a wide selection of diamonds at competitive prices. Today, Jared operates over 300 stores across the United States.

2) Website Navigation


Zales’ website navigation is sleek and user-friendly, making it easy to find the perfect piece of jewelry for any occasion. The homepage showcases a variety of popular categories, including engagement rings, wedding bands, and fashion jewelry.

One of the standout features of Zales’ website is the “Design Your Own” section, where you can customize your own ring by selecting a setting and diamond. The website also features a “Diamond Education” section, where you can learn about the different aspects of diamond grading and quality.

Overall, Zales’ website is a great resource for those looking to purchase high-quality jewelry and customize their own pieces. As a blogger, I appreciate the easy-to-use interface and the wealth of information available on the website.


Shopping at Jared offers both in-store and online options. Online, you can easily add a pre-made item to your cart or customize your own ring by selecting a loose diamond. One unique aspect of Jared is their online library of loose diamonds, which includes a 360-degree view – a crucial feature when choosing a diamond as it allows you to see any flaws or imperfections.

However, in-store, sales associates may not provide detailed information on the clarity of individual stones and the store does not have many certified diamonds available. Overall, Jared prioritizes a simple purchasing process over providing extensive information.

Winner: Zales is the winner.

3) Quality


Zales is a well-known jewelry retailer that offers a wide selection of diamond jewelry, including loose diamonds and pre-made diamond rings. They are known for their wide range of options and affordable prices, making them a popular choice for those looking to purchase a diamond.

However, it’s important to note that Zales diamonds are not always certified by independent grading laboratories such as GIA or AGS. This means that the quality of their diamonds may vary, and it’s important to thoroughly inspect and compare diamonds before making a purchase.

Additionally, while they do offer customization options, they may not be as extensive as those offered by other high-end jewelers. Overall, Zales is a great option for those looking for a variety of diamond options at more affordable prices, but it’s important to be mindful of the potential quality differences.


The issue with Jared’s diamonds is that, despite their claims of offering high-quality gems, some of their products fall short of that standard. Additionally, their certificates of authenticity are not always top-notch.

While they do give customers the option to choose from pre-made stock diamond rings on their website or select a loose diamond from their inventory to pair with a ring setting, the customization options in-store are limited. It’s worth noting that, as the top-of-the-line brand under Signet Jewelers, the expectation for Jared’s diamonds is for them to be of the highest quality, yet they often offer diamonds with lower clarity, such as I1.

Winner: Zales is the winner.

4) Store Location


Zales is a well-known jewelry retailer with over 750 locations across the United States and Puerto Rico. Known for their affordable prices and wide selection of jewelry options, Zales has been in the business for over 90 years. They offer a variety of jewelry options including engagement rings, wedding bands, and fashion jewelry. Customers can also shop online at Zales.com.


Jared, a subsidiary of Signet Jewelers, the global leader in diamond retail, boasts an impressive network of over 200 brick-and-mortar locations and an e-commerce platform (jared.com) across the United States.

The company’s headquarters, located on Ghent Road in Akron, Ohio, serves as the backbone of this thriving business. With a focus on offering a wide range of high-quality jewelry and exceptional customer service, Jared continues to be a top destination for all your diamond needs.

Winner: Zales is the winner.

5) Pricing


Zales offers a wide range of diamond options at varying price points, making them a great option for those on a budget. Their round brilliant cut diamonds can range from $1,000 to $5,000 for a 1-carat diamond. Their princess-cut diamonds can range from $800 to $3,000 for a 1-carat diamond.

Additionally, their cushion-cut diamonds can range from $1,200 to $4,000 for a 1-carat diamond. Zales offers a wide range of other diamond cuts and shapes, such as the oval, pear, and emerald cut, with prices varying accordingly.

In addition to diamond options, Zales also offers a wide range of diamond jewelry, including engagement rings, wedding bands, and fashion jewelry, with prices ranging from $100 to $5,000. Overall, Zales offers great value for those looking for high-quality diamonds at a more affordable price point, making them a great option for those on a budget.


When it comes to Jared, one thing’s for sure – you can always count on the clarity of their diamonds. The moment you lay eyes on one of their pieces, you’ll be able to see every little detail and understand the true value of the stone. However, the downside is that most of their diamond offerings are on the smaller side, with most pieces being only 1 or 2 karats.

So, if you’re looking for something bigger, you might have to keep searching. But when it comes to price, you’ll definitely have to be prepared to spend a little more than you would at other diamond retailers. Overall, Jared is a great option for those who prioritize clarity and quality, but might not be the best choice for those on a budget.

Winner: Zales is the winner.

6) Shipping


I was excited to check out the shipping options from Zales. And I have to say, I was impressed with the process.

First off, Zales offers free standard shipping on all orders, which is a great perk for online shoppers. But what really stood out to me was the option for expedited shipping. For an additional fee, you can choose to have your order delivered in as little as one day. This is perfect for those last-minute gift-buying situations or if you’re just too excited to wait for your new bling.

When it came to tracking my order, Zales kept me updated every step of the way. I was able to track the progress of my package and even received a notification when it was out for delivery. The packaging was also top-notch, with my jewelry arriving in a secure and protective box.


When it comes to Jared, they’ve got you covered when it comes to quick and easy shipping. If you’re in the market for in-stock goods that don’t require any customizations or specific sizes, rest easy knowing that any orders placed and paid for before 2:00 p.m. ET on weekdays will be shipped out the same day. But, if you’re looking for something a little more personalized or need a specific ring size, just keep in mind that the process may take a bit longer.

But don’t worry, Jared has got you covered when it comes to shipping options as well. They offer free shipping to any Jared store of your choice, so you can pick up your order at your convenience and consult with their jewelry experts for any guidance or answers you might need. And if you’re looking for a little more speed, they also offer FedEx Priority, FedEx Economy, and USPS shipping options.

Just keep in mind that they do not offer deliveries to P.O. Box addresses. Overall, Jared makes sure that you can get your hands on your new diamond jewelry as quickly and easily as possible.

Winner: Zales is the winner.

7) Return Policy


When it comes to returning jewelry from Zales, they have a pretty straightforward policy that makes it easy for customers to get their money back or exchange their purchase. They offer a 30-day return policy for any item that you’re not completely satisfied with. This includes items that have been customized or engraved.

If the item arrives damaged or not as expected, Zales will take care of the return shipping and issue a full refund. However, if the return is not due to an error on their part, customers may be responsible for the return shipping fees. All returned items must be in their original condition, with all original packaging, paperwork, and accessories.

One thing I really appreciate about Zales is their lifetime warranty on all of their jewelry. This means that if there’s ever an issue with a piece of jewelry you bought from them, whether it’s a diamond or not, they’ll repair or replace it for free. This gives me peace of mind knowing that my purchase is protected for the long haul.

Overall, I think Zales’ return policy is pretty solid and easy to navigate. It’s clear that they stand behind their products and want to make sure customers are completely satisfied with their purchase.


Jared offers a comprehensive return policy to ensure customers satisfaction with their purchases. Customers can return their items within 30 days of purchase for a full refund, store credit, or exchange.

In addition, if the item is defective or damaged, Jared will offer a full refund, store credit or exchange for up to 1 year from the original purchase date. Customers can also return items purchased online or in stores for any reason within 30 days of purchase.

However, customers must provide proof of purchase. Jared also offers free returns on select items.

Winner: Zales is the winner.

8) Customer Support


Zales is a popular jewelry retailer known for its wide selection of diamond and gemstone jewelry. The company prides itself on offering a variety of styles and designs at affordable prices, making it a popular destination for customers looking for high-quality jewelry.

In addition to its competitive pricing, Zales also places a strong emphasis on customer support. The company’s customer service team is available to assist customers with any questions or concerns they may have, and they are dedicated to providing a personalized and seamless shopping experience.


If you have a problem with a purchase from Jared, you have several options to get your issue resolved quickly and easily. You can visit one of their physical stores to speak to an in-person representative, or you can contact their customer service team via email, telephone, or live chat.

With a team of dedicated professionals available to help, you can rest assured that your problem will be taken care of in a timely and efficient manner.

Winner: Jared wins this round.

9) Customer Reviews Online


Zales, a well-known jewelry retailer, has a mixed reputation among customers online. Some praise the company for its wide selection of jewelry and competitive prices, while others have had negative experiences with customer service and the quality of products.

Zales may have a good selection of jewelry, but it is important to note that the quality may not always match the price. It is important to thoroughly research and compare products before making a purchase. Additionally, customer service at Zales can be hit or miss, with some customers reporting helpful and attentive associates while others have had negative experiences with unhelpful or rude staff.

Overall, while Zales may offer a convenient one-stop-shop for jewelry, it is important to do your research and be aware of potential issues with customer service and product quality before making a purchase.


Jared is a high-end jewelry store that has a lot of positive customer reviews online. First of all, customers have praised Jared for their exceptional selection of jewelry pieces. From gold and diamond rings to pendants, necklaces, and earrings, customers have had plenty of options to choose from when it comes to buying jewelry.

Additionally, Jared also offers some unique pieces that can’t be found anywhere else. Second, many customers have mentioned the excellent customer service they experienced while shopping at Jared. Employees are knowledgeable and always willing to help customers find the perfect piece of jewelry. This has helped to create a positive shopping experience for customers.

Finally, customers have also praised Jared for their competitive prices. Despite the high-end nature of the jewelry pieces, customers have found that Jared offers competitive prices when compared to other jewelry stores. This has helped to make Jared a great option for those looking for a quality piece of jewelry at a reasonable price.

Winner: Jared wins this round.

10) Warranty


Zales offers a five-year limited warranty on all of its jewelry. This warranty covers all manufacturing defects, such as loose stones, discoloration, and defects in materials and workmanship. It does not cover normal wear and tear, abuse, tampering, or product alteration. If a product has a manufacturing defect, Zales will repair or replace it in accordance with the terms of this warranty. In the event that the product cannot be repaired or replaced, Zales will provide a refund or store credit.

As a Zales customer, you can trust that any jewelry you purchase is crafted with the highest quality materials and made to the highest standards of craftsmanship. With the five-year limited warranty, you can be sure that any manufacturing defects are taken care of quickly and easily. On top of that, Zales offers free cleanings and inspections throughout the lifetime of the jewelry, so you can be sure your jewelry is in top condition.

This warranty gives you specific legal rights, and you may have other rights which vary from state to state. If you have any questions about the warranty or need assistance with a return or repair, please contact Zales Customer Support.


Jared warrants its products to be free from defects in materials and workmanship for a period of one (1) year from the date of original purchase. If a product proves to be defective in materials or workmanship during the warranty period, Jared will, at its option, repair or replace the product with the same or similar product.

This limited warranty does not cover normal wear and tear, misuse, or damage caused by accidents. For the duration of the warranty period, Jared will provide a one-time replacement of any product that proves to be defective, provided that the product has not been damaged through misuse, mishandling, accident, or improper maintenance.

This warranty does not cover any losses or damages caused by the user, as well as any costs associated with the repair or replacement of any product.

If you believe your product is defective, please contact Jared Customer Service to obtain a Return Merchandise Authorization (RMA) number prior to returning the product. See Jared’s website for more information.

This warranty is in addition to any rights and remedies provided under applicable law and is non-transferable. All implied warranties, including any implied warranties of merchantability and fitness for a particular purpose, are limited to the duration of this limited

Winner: Zales is the winner.

Overall Winner

When it comes to comparing Zales and Jared, Zales is the clear winner.

Zales offers a wide variety of jewelry items on their website, and the quality of these items is excellent. Their store locations are easily accessible, and their prices are competitive. They also offer free shipping on orders over a certain amount and have a generous return policy. Furthermore, they provide a comprehensive warranty on many of their items.

Overall, Zales is the best choice for anyone looking for quality jewelry at an affordable price.


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