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Zales Vs James Allen: Which Is Better? (2024 Comparison)

Looking to know which is better between Zales Vs James Allen?

You’re at the right place!

This is our comparison of the Zales Vs James Allen.

In this article, I have reviewed both brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History


Zales is one of the largest diamond jewelry retailers in the United States, with a history dating back to 1924. The company started as a small Texas-based jewelry store, but has since grown to become a national chain with over 750 stores across the country.

Zales is known for its wide selection of diamonds, engagement rings, and other fine jewelry at competitive prices. From a blogger’s perspective, Zales offers a solid option for those looking to purchase diamond jewelry, with a reputable history and a wide range of options to choose from.

However, it’s worth noting that you may find better deals and unique, one-of-a-kind pieces at smaller independent jewelers.

James Allen

In 1998, James Allen Schultz and his wife Michele had a vision. They were dissatisfied with the traditional way of shopping for an engagement ring and decided to shake things up by launching their own online diamond retailer, James Allen. Fast forward to 2005, and the company had a major rebrand, becoming JamesAllen.com.

But the team at James Allen didn’t stop there. They took their engagement ring line to the next level by collaborating with renowned designers to offer truly unique and one-of-a-kind pieces. And it paid off. James Allen revolutionized the way people shop for diamond rings online. Not only do consumers have more trust in their purchases, but the entire industry has been forced to raise its standards as well.

If you’re in the market for an engagement ring, James Allen should definitely be on your radar. They’ve been setting the bar high for over two decades and show no signs of slowing down.

2) Website Navigation


Zales’ website navigation is sleek and user-friendly, making it easy to find the perfect piece of jewelry for any occasion. The homepage showcases a variety of popular categories, including engagement rings, wedding bands, and fashion jewelry.

One of the standout features of Zales’ website is the “Design Your Own” section, where you can customize your own ring by selecting a setting and diamond. The website also features a “Diamond Education” section, where you can learn about the different aspects of diamond grading and quality.

Overall, Zales’ website is a great resource for those looking to purchase high-quality jewelry and customize their own pieces. As a blogger, I appreciate the easy-to-use interface and the wealth of information available on the website.

James Allen

James Allen has a website that exudes a sleek and contemporary vibe. The moment you land on the main page, you’re immediately drawn in by the stunning imagery and clean layout.

One of the things I appreciate about James Allen’s website is the easy-to-use filters. Whether you’re looking for a specific metal type or ring style, you can easily narrow down your options with a few clicks. Plus, they offer a variety of customer-inspired rings and even allow you to design your own.

When it comes to diamonds, James Allen makes it simple to find the perfect one. You can sort by cut, clarity, color, and carat weight with ease. Overall, the website is well-designed and easy to navigate, making it a seamless shopping experience.

From the Fine Jewelry category to the Wedding collection and Designer Collection, everything is easily accessible and saves time for the user. Overall, James Allen’s website feels premium and gives an e-commerce experience that is enjoyable and efficient.

Winner: James Allen wins this round.

3) Quality


Zales is a well-known jewelry retailer that offers a wide selection of diamond jewelry, including loose diamonds and pre-made diamond rings. They are known for their wide range of options and affordable prices, making them a popular choice for those looking to purchase a diamond.

However, it’s important to note that Zales diamonds are not always certified by independent grading laboratories such as GIA or AGS. This means that the quality of their diamonds may vary, and it’s important to thoroughly inspect and compare diamonds before making a purchase. Additionally, while they do offer customization options, they may not be as extensive as those offered by other high-end jewelers like Shane Co.

Overall, Zales is a great option for those looking for a variety of diamond options at more affordable prices, but it’s important to be mindful of the potential quality differences.

James Allen

James Allen is the go-to source for premium quality, exquisitely crafted diamond rings. With their expert gemologists on board, you can expect nothing short of perfection when you purchase from them. 

Every ring is subjected to a rigorous testing process to make sure it fits perfectly, so you can rest assured you’re getting the perfect ring for you. Plus, you won’t have to worry about the authenticity of the diamonds as James Allen only uses conflict-free stones, all certified by IGI and GIA.

 When you buy a ring from James Allen, you’re getting a lifetime warranty, meaning you can have it serviced and fixed free of charge whenever you need it. This makes it the perfect choice for anyone looking for a quality diamond ring that will last a lifetime.

Winner: James Allen wins this round.

4) Store Location


Zales is a well-known jewelry retailer with over 750 locations across the United States and Puerto Rico. Known for their affordable prices and wide selection of jewelry options, Zales has been in the business for over 90 years. They offer a variety of jewelry options including engagement rings, wedding bands, and fashion jewelry. Customers can also shop online at Zales.com.

James Allen

If you’re looking for the perfect ring for your special someone, James Allen is the place to go. With their one-on-one consultations in both Washington, D.C., and New York City, you’ll be able to get an up close and personal look at the rings you want.

Plus, they offer a wide selection of rings and settings, so you’re sure to find something that perfectly matches your style and budget. Even if you don’t live near one of their locations, you can still order online and get the same quality and service that you’d expect from a brick-and-mortar store.

With James Allen, you can be sure that you’re getting the highest quality diamonds and settings at a price that won’t break the bank.

Winner: James Allen wins this round.

5) Pricing


Zales offers a wide range of diamond options at varying price points, making them a great option for those on a budget. Their round brilliant cut diamonds can range from $1,000 to $5,000 for a 1-carat diamond. Their princess-cut diamonds can range from $800 to $3,000 for a 1-carat diamond.

Additionally, their cushion-cut diamonds can range from $1,200 to $4,000 for a 1-carat diamond. Zales offers a wide range of other diamond cuts and shapes, such as the oval, pear, and emerald cut, with prices varying accordingly.

In addition to diamond options, Zales also offers a wide range of diamond jewelry, including engagement rings, wedding bands, and fashion jewelry, with prices ranging from $100 to $5,000. Overall, Zales offers great value for those looking for high-quality diamonds at a more affordable price point, making them a great option for those on a budget.

James Allen

I’m always on the lookout for the best deals on diamonds and jewelry. When I heard about James Allen, I knew I had to check it out. After all, who doesn’t love a bargain? 

At James Allen, I was pleasantly surprised to find that they offer a wide range of diamonds and other precious stones at reasonable prices. The quality of the gems is top-notch, too. Whether I was looking for a small, simple diamond or an extravagant and expensive one, James Allen had something for everyone. 

The best part about James Allen is that they allow you to customize your jewelry. From selecting the perfect diamond to designing the perfect setting, you have complete control over what your piece of jewelry will look like. This is something that you can’t get at most other jewelry stores. 

Overall, I’m really impressed with what James Allen has to offer. Their prices are unbeatable, and their selection of diamonds and jewelry is excellent. If you’re in the market for diamonds or other precious stones, this is definitely the place to go.

Winner: James Allen wins this round.

6) Shipping


I was excited to check out the shipping options from Zales. And I have to say, I was impressed with the process.

First off, Zales offers free standard shipping on all orders, which is a great perk for online shoppers. But what really stood out to me was the option for expedited shipping. For an additional fee, you can choose to have your order delivered in as little as one day. This is perfect for those last-minute gift-buying situations or if you’re just too excited to wait for your new bling.

When it came to tracking my order, Zales kept me updated every step of the way. I was able to track the progress of my package and even received a notification when it was out for delivery. The packaging was also top-notch, with my jewelry arriving in a secure and protective box.

James Allen

Unfortunately, James Allen does not offer international delivery as they promise. According to their website, they only ship to 22 countries including Spain, the United Kingdom, Sweden, the United Arab Emirates, Australia, Canada, and Germany. Delivery is done through either FedEx Priority, FedEx Economy, or USPS shipping options, however, deliveries to P.O. Box addresses are not available. 

If you are located in one of the eligible countries, you will be able to have your order delivered right to your doorstep. However, if you are located outside of the 22 countries, then you will not be able to receive your order and will need to find another retailer that is able to ship to your area. 

When it comes to international shipping, many retailers offer special rates or free delivery to certain countries so it is always best to check with them before ordering to make sure that you are getting the best deal.

Winner: Zales is the winner.

7) Return Policy


When it comes to returning jewelry from Zales, they have a pretty straightforward policy that makes it easy for customers to get their money back or exchange their purchase. They offer a 30-day return policy for any item that you’re not completely satisfied with. This includes items that have been customized or engraved.

If the item arrives damaged or not as expected, Zales will take care of the return shipping and issue a full refund. However, if the return is not due to an error on their part, customers may be responsible for the return shipping fees. All returned items must be in their original condition, with all original packaging, paperwork, and accessories.

One thing I really appreciate about Zales is their lifetime warranty on all of their jewelry. This means that if there’s ever an issue with a piece of jewelry you bought from them, whether it’s a diamond or not, they’ll repair or replace it for free. This gives me peace of mind knowing that my purchase is protected for the long haul.

Overall, I think Zales’ return policy is pretty solid and easy to navigate. It’s clear that they stand behind their products and want to make sure customers are completely satisfied with their purchase.

James Allen

Shopping for precious jewelry can be a stressful process, which is why at James Allen, they make returning a breeze. If you’re not 100% satisfied with your item, no problem! You can return it within 30 days, hassle-free. 

Plus, returns are free for orders placed in the United States and Canada. If you’re located overseas, a $50 return shipping fee will be applied. But with James Allen, you can shop with confidence knowing that if you’re not satisfied with your purchase, they’ll make it right.

Winner: James Allen wins this round.

8) Customer Support


Zales is a popular jewelry retailer known for its wide selection of diamond and gemstone jewelry. The company prides itself on offering a variety of styles and designs at affordable prices, making it a popular destination for customers looking for high-quality jewelry.

In addition to its competitive pricing, Zales also places a strong emphasis on customer support. The company’s customer service team is available to assist customers with any questions or concerns they may have, and they are dedicated to providing a personalized and seamless shopping experience.

James Allen

Are you looking to purchase the perfect diamond? Then you should definitely consider James Allen, one of the top diamond jewelry retailers. They have a team of non-commissioned diamond professionals that can help you make the right decisions when it comes to your jewelry purchases. 

The customer service staff at James Allen is renowned for its professionalism and attentiveness. The staff is available 24/7, so you can get help with your diamond purchase at any time of the day or week. You can reach them by phone at 1-877-826-9866, via email at [email protected], or even via Skype. 

But if you want to get a firsthand look at the diamonds you’re considering, you can also schedule a real-time diamond examination directly through the James Allen website. This feature sets James Allen apart from other retailers, as it provides you with the opportunity to see the diamonds up close and personal so that you can make a more informed decision. 

So if you’re in the market for a quality diamond, look no further than James Allen. With their team of experienced diamond professionals and their real-time diamond examination feature, they can help you find the perfect diamond for your special someone.

Winner: James Allen wins this round.

9) Customer Reviews Online


Zales, a well-known jewelry retailer, has a mixed reputation among customers online. Some praise the company for its wide selection of jewelry and competitive prices, while others have had negative experiences with customer service and the quality of products.

Zales may have a good selection of jewelry, but it is important to note that the quality may not always match the price. It is important to thoroughly research and compare products before making a purchase. Additionally, customer service at Zales can be hit or miss, with some customers reporting helpful and attentive associates while others have had negative experiences with unhelpful or rude staff.

Overall, while Zales may offer a convenient one-stop-shop for jewelry, it is important to do your research and be aware of potential issues with customer service and product quality before making a purchase.

James Allen

I was pleasantly surprised to discover that James Allen has a 4.8-star rating on Wedding Wire based on over a thousand reviews. After taking a closer look at the reviews, I was pleased to see that customers of James Allen were consistently impressed with both the service they received and the prices they paid. 

The reviews were overwhelmingly positive, with customers praising the helpfulness of the staff, the quality of the diamonds, and the affordability of the jewelry. Many reviewers noted that they were able to find a great quality diamond at a fraction of the cost of other jewelers and that the customer service they received was top-notch. There were also several reviews about how fast the shipping was, and that the customer service team was always available to help with any questions or concerns. 

Overall, it was clear to me that James Allen is a great choice for anyone looking for quality diamonds at an affordable price. The customer reviews speak for themselves and it’s easy to see why James Allen has earned such a high rating.

Winner: James Allen wins this round.

10) Warranty


Zales offers a five-year limited warranty on all of its jewelry. This warranty covers all manufacturing defects, such as loose stones, discoloration, and defects in materials and workmanship. It does not cover normal wear and tear, abuse, tampering, or product alteration. If a product has a manufacturing defect, Zales will repair or replace it in accordance with the terms of this warranty. In the event that the product cannot be repaired or replaced, Zales will provide a refund or store credit.

As a Zales customer, you can trust that any jewelry you purchase is crafted with the highest quality materials and made to the highest standards of craftsmanship. With the five-year limited warranty, you can be sure that any manufacturing defects are taken care of quickly and easily. On top of that, Zales offers free cleanings and inspections throughout the lifetime of the jewelry, so you can be sure your jewelry is in top condition.

This warranty gives you specific legal rights, and you may have other rights which vary from state to state. If you have any questions about the warranty or need assistance with a return or repair, please contact Zales Customer Support.

James Allen

At James Allen, customers can rest assured that their purchase is covered for life. From the moment you take it home, you can be sure that any maintenance or repair needs will be taken care of. Whether you need a simple cleaning, polishing, or prong tightening, James Allen has you covered.

 Plus, James Allen provides a free resizing service within the first year of purchase. Finding the perfect size can be a challenge, but James Allen is here to ensure that your ring fits perfectly. All you have to do is send it back to them and they’ll take care of the rest.

 So, if you’re looking for a reliable, long-lasting jewelry piece, look no further than James Allen. With their lifetime guarantee and free resizing, you can be sure that your jewelry will last for years to come.

Winner: James Allen wins this round.

Overall Winner

James Allen is the clear winner over Zales.

When it comes to website, quality, store, pricing, return policy, customer support, and warranty, James Allen is an undisputed winner over Zales. James Allen offers an interactive website with a 360-degree view of the jewelry pieces and a virtual try-on feature.

The quality of jewelry pieces is top-notch and the craftsmanship is top-notch. With over 200+ showrooms and an online store, James Allen is easily accessible. Prices are competitive and there is an option for customization. The return policy is hassle-free and there is a 30-day return and free resizing.

The customer support is 24/7 and the customer service is top-notch. Lastly, the warranty is lifetime and covers all repairs and maintenance.


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