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Zales Reviews

Zales is a well-known jewelry store that has been in business for over 90 years. The company offers a wide range of jewelry options, including engagement rings, wedding bands, necklaces, bracelets, and earrings. As with any major purchase, it is important to thoroughly research a jewelry store before making a purchase.

In this article, we will review Zales, examining various aspects of the company, including their product selection, online shopping experience, prices, shipping and return policies, and customer reviews. By the end of this article, you will have a better understanding of whether Zales is the right jewelry store for you.


Zales was founded in 1924 by Morris and William Zale, along with Ben Lipshy, in Wichita Falls, Texas. Today, Zales is owned by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. The company operates over 750 stores in the United States and Puerto Rico, as well as an e-commerce website.

Zales is known for its affordable and stylish jewelry, with a focus on engagement rings and bridal jewelry. The company offers a wide range of diamond shapes and settings, as well as other precious gemstones. Zales also provides customization options, allowing customers to design their own engagement rings and other jewelry pieces.

The brand is committed to sustainability and has taken measures to reduce its carbon footprint, including using recycled gold and implementing energy-efficient lighting in its stores.

Product Selection

Zales offers a wide range of jewelry options, including engagement rings, wedding bands, necklaces, bracelets, and earrings. The company specializes in diamond jewelry, but also offers other precious gemstones such as sapphires, rubies, and emeralds. Zales offers jewelry in a variety of metal types, including gold, platinum, and sterling silver.

One of the unique features of Zales is its customizable jewelry options. Customers can design their own engagement rings by selecting the diamond shape, setting, and metal type. The company also offers a range of pre-designed engagement rings with various diamond cuts and styles.

In addition to bridal jewelry, Zales also offers a selection of fashion jewelry, including necklaces, bracelets, and earrings. The company’s fashion jewelry options include classic and timeless styles, as well as trendy and modern designs.

Online Shopping Experience

Zales has a user-friendly website that is easy to navigate, making the online shopping experience enjoyable. The website is well-organized, with clear categories for each type of jewelry, making it easy to find what you’re looking for. The website also features product search and filters, allowing you to quickly narrow down your search based on your preferences, such as diamond shape, metal type, and price range.

One of the most helpful features of the Zales website is the ability to view products in 360 degrees. This allows you to see every angle of the jewelry piece, giving you a better idea of what it will look like in person. Additionally, the website features customer reviews for each product, providing valuable insight from other customers who have purchased and worn the jewelry.

Zales offers free shipping on all orders, with delivery times ranging from 3-7 business days. The website also provides a tracking number for each order, allowing you to keep track of your package. If you need to return or exchange an item, Zales offers free returns within 30 days of purchase, either through mail or at a physical store location.

Design and Style

The design and style of the Pandora Brilliance collection is elegant and sophisticated, with a variety of options available to suit different tastes and preferences. The collection offers a range of diamond jewelry pieces, including rings, earrings, necklaces, and bracelets.

The rings in the Pandora Brilliance collection come in a variety of styles, including solitaire, halo, and three-stone settings. The earrings in the collection include studs and drop earrings, with a range of diamond sizes available. The necklaces and bracelets in the collection feature delicate chains and pendants with diamond accents.

One of the unique features of the Pandora Brilliance collection is the option for personalization. Customers can choose to have their jewelry engraved, adding a personal touch to their pieces. The collection also features birthstone charms, allowing customers to create jewelry that reflects their individual style and personality.

Prices and Discounts

Zales offers a range of prices to fit different budgets. The company’s prices vary depending on the type of jewelry and the materials used. For example, engagement rings can range from a few hundred dollars for a simple solitaire to tens of thousands of dollars for a diamond with a high carat weight and unique cut.

Zales frequently offers discounts and promotions, such as percentage-off sales, free gifts with purchase, and seasonal promotions. The website features a “clearance” section, which offers discounted prices on select jewelry pieces.

In addition to these discounts, Zales also offers financing options through their credit card program. Customers can apply for a Zales credit card, which offers special financing options for purchases over a certain amount. This can be helpful for customers who want to make a large purchase, such as an engagement ring, but may not have the funds to pay for it all at once.

Shipping and Return Policy

Zales offers free standard shipping on all orders, which typically takes 3-7 business days to arrive. The company also offers expedited shipping options for an additional fee. Customers can track their package on the Zales website using their order number and email address.

If for any reason you are not satisfied with your purchase, Zales offers free returns within 30 days of purchase. The item must be in its original condition and packaging, and accompanied by the packing slip and any certificates. Customers can choose to return their item through the mail or at a Zales store location.

Zales also offers a lifetime diamond commitment, which guarantees that the diamonds in your jewelry will be free from defects and will retain their fire, brilliance, and sparkle. If for any reason the diamond becomes damaged, Zales will repair or replace it for free. This commitment is valid as long as you own the jewelry.

Customer Reviews and Testimonials

Zales has received mixed customer reviews and testimonials online. Some customers praise the quality and affordability of the jewelry, while others criticize the customer service and shipping times.

Positive reviews often highlight the quality and beauty of the jewelry. Customers appreciate the affordability of the jewelry, and many note that Zales offers good value for the price. Many customers also praise the customizable options, with some stating that they were able to create their dream engagement ring with Zales’ design options.

However, some customers have had negative experiences with Zales. Some have criticized the customer service, citing issues with unresponsive representatives and slow response times. Others have reported shipping delays or issues with damaged or incorrect items.

Zales Vs Other Jewelry Stores

Zales is one of many jewelry stores that offer a range of products and services to customers. Below are some comparisons between Zales and other popular jewelry stores:

  • Zales vs Kay Jewelers – Both Zales and Kay Jewelers are owned by the same parent company and offer similar products and services. However, Kay Jewelers has a larger selection of designer brands, while Zales is known for its customizable jewelry options.
  • Zales vs Jared – Jared is another jewelry store that offers customizable options, similar to Zales. However, Jared focuses more on high-end luxury jewelry, while Zales offers a range of price points to fit different budgets.
  • Zales vs Blue Nile – Blue Nile is an online-only jewelry store that offers a wide selection of loose diamonds and engagement rings. While Blue Nile offers a larger selection of diamonds, Zales offers more options for customization and in-person shopping experiences.
  • Zales vs Tiffany & Co. – Tiffany & Co. is a luxury jewelry brand known for its high-end diamond jewelry and iconic blue box packaging. While Zales offers a range of price points, Tiffany & Co. is known for its high-end luxury jewelry that may not be as affordable for all customers.


Zales offers a wide range of products and services to customers, including customizable jewelry, affordable prices, and a lifetime diamond commitment. While the company has received mixed reviews from customers, it is important to note that individual experiences may vary.

When compared to other popular jewelry stores, Zales stands out for its customizable options and range of price points. Overall, if you’re looking for affordable and customizable jewelry, Zales may be a good option to consider.

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