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Shane Co. Vs Jared: Which Is Better? (2024 Comparison)

Looking to know which is better between Shane Co. Vs Jared?

You’re at the right place!

This is our comparison of the Shane Co. Vs Jared.

In this article, I have reviewed both brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History

Shane Co.

Shane Co. was founded in 1971 by Tom Shane, a fourth-generation jeweler with a passion for diamonds. The company began as a small retail store in Denver, Colorado and quickly grew in popularity due to its wide selection of diamonds and competitive prices. Today, Shane Co. is a national retail chain with over 60 stores in the United States.


Jared, on the other hand, was founded in 1993 by Sterling Jewelers, a subsidiary of Signet Jewelers. The company’s name comes from the first name of the company’s founder, Jared Galleria of Jewelry.

Jared quickly established itself as a major player in the diamond market by offering a wide selection of diamonds at competitive prices. Today, Jared operates over 300 stores across the United States.

2) Website Navigation

Shane Co.

Shopping at Shane Co. offers both in-store and online options as well. Their website features a wide selection of engagement rings, wedding bands, and other jewelry. They also have a “Design Your Own” feature where you can customize your own ring by selecting a setting and diamond.

In-store, sales associates are knowledgeable and provide detailed information on the clarity and quality of diamonds. Shane Co. also has a wide selection of certified diamonds available. Overall, Shane Co. prioritizes providing detailed information and a wide selection of high-quality diamonds for customers.


Shopping at Jared offers both in-store and online options. Online, you can easily add a pre-made item to your cart or customize your own ring by selecting a loose diamond. One unique aspect of Jared is their online library of loose diamonds, which includes a 360-degree view – a crucial feature when choosing a diamond as it allows you to see any flaws or imperfections.

However, in-store, sales associates may not provide detailed information on the clarity of individual stones and the store does not have many certified diamonds available. Overall, Jared prioritizes a simple purchasing process over providing extensive information.

Winner: Shane Co. is the winner.

3) Quality

Shane Co.

Shane Co. is a reputable jeweler known for their commitment to quality and customer satisfaction. They offer a wide selection of diamonds, including loose diamonds and pre-made diamond rings, all of which are certified by independent grading laboratories such as GIA and AGS.

The diamonds they offer are carefully selected to ensure they meet high standards of cut, color, and clarity, with many of their diamonds being of at least VS2 clarity or higher. Additionally, their in-store customization options are extensive, allowing customers to create truly unique and personalized pieces.

Overall, Shane Co. is a great choice for those looking for high-quality diamonds and exceptional customer service.


The issue with Jared’s diamonds is that, despite their claims of offering high-quality gems, some of their products fall short of that standard. Additionally, their certificates of authenticity are not always top-notch.

While they do give customers the option to choose from pre-made stock diamond rings on their website or select a loose diamond from their inventory to pair with a ring setting, the customization options in-store are limited. It’s worth noting that, as the top-of-the-line brand under Signet Jewelers, the expectation for Jared’s diamonds is for them to be of the highest quality, yet they often offer diamonds with lower clarity, such as I1.

Winner: Shane Co. is the winner.

4) Store Location

Shane Co.

Shane Co. is a privately owned jewelry retailer with over 30 locations across the United States. Their headquarters is located in Centennial, Colorado. Known for their high-quality diamonds and exceptional customer service, Shane Co. has been in business for over 50 years. They offer a wide range of jewelry options including engagement rings, wedding bands, and fashion jewelry. Customers can also shop online at ShaneCo.com.


Jared, a subsidiary of Signet Jewelers, the global leader in diamond retail, boasts an impressive network of over 200 brick-and-mortar locations and an e-commerce platform (jared.com) across the United States. The company’s headquarters, located on Ghent Road in Akron, Ohio, serves as the backbone of this thriving business. With a focus on offering a wide range of high-quality jewelry and exceptional customer service, Jared continues to be a top destination for all your diamond needs.

Winner: Jared is the clear winner in this comparison.

5) Pricing

Shane Co.

When it comes to Shane Co, their pricing can vary depending on the type of diamond you are looking for. On average, their round brilliant cut diamonds can range from $2,500 to $15,000 for a 1-carat diamond. Their princess-cut diamonds can range from $2,000 to $8,500 for a 1-carat diamond.

Additionally, their cushion-cut diamonds can range from $2,500 to $12,000 for a 1-carat diamond. They also offer a wide range of other diamond cuts and shapes, such as the oval, pear, and emerald cut, with prices varying accordingly. Shane Co also offers a wide range of diamond jewelry, including engagement rings, wedding bands, and fashion jewelry, with prices ranging from $300 to $10,000.

Overall, Shane Co offers a wide range of diamond options with competitive pricing, making them a great option for those looking for high-quality diamonds at an affordable price.


When it comes to Jared, one thing’s for sure – you can always count on the clarity of their diamonds. The moment you lay eyes on one of their pieces, you’ll be able to see every little detail and understand the true value of the stone. However, the downside is that most of their diamond offerings are on the smaller side, with most pieces being only 1 or 2 karats.

So, if you’re looking for something bigger, you might have to keep searching. But when it comes to price, you’ll definitely have to be prepared to spend a little more than you would at other diamond retailers. Overall, Jared is a great option for those who prioritize clarity and quality, but might not be the best choice for those on a budget.

Winner: Shane Co. is the winner.

6) Shipping

Shane Co.

Shane Co. is a company that offers a wide variety of high-quality jewelry at affordable prices. One of the things that I appreciate about this company is their commitment to providing excellent customer service. They offer free shipping on all orders, which is a great perk for anyone who is looking to purchase jewelry online.

In my experience, the shipping process from Shane Co. was very smooth and efficient. My order arrived within the estimated delivery time, and the packaging was very secure and protected my jewelry perfectly. I also appreciated that they provided tracking information so I could keep an eye on the progress of my package.

Overall, I am very impressed with Shane Co. and their shipping process. They provide a great value and quality jewelry, and they are dedicated to making sure that their customers are completely satisfied. I would definitely recommend them to anyone who is looking to purchase jewelry online.


When it comes to Jared, they’ve got you covered when it comes to quick and easy shipping. If you’re in the market for in-stock goods that don’t require any customizations or specific sizes, rest easy knowing that any orders placed and paid for before 2:00 p.m. ET on weekdays will be shipped out the same day. But, if you’re looking for something a little more personalized or need a specific ring size, just keep in mind that the process may take a bit longer.

But don’t worry, Jared has got you covered when it comes to shipping options as well. They offer free shipping to any Jared store of your choice, so you can pick up your order at your convenience and consult with their jewelry experts for any guidance or answers you might need.

And if you’re looking for a little more speed, they also offer FedEx Priority, FedEx Economy, and USPS shipping options. Just keep in mind that they do not offer deliveries to P.O. Box addresses. Overall, Jared makes sure that you can get your hands on your new diamond jewelry as quickly and easily as possible.

Winner: Shane Co. is the winner.

7) Return Policy

Shane Co.

Shane Co. understands that shopping online can be difficult and offers a generous return policy to ensure that customers are satisfied with their purchase. Customers have 30 days from the date of purchase to return any item for a full refund. This includes items that have been engraved or customized.

If the item has been damaged in transit or is not as expected, customers should contact Shane Co. immediately to arrange a return and refund. Shane Co. will also cover any shipping fees associated with the return.

If the return is not due to an error on Shane Co.’s part, customers may be responsible for the return shipping fees. All returns must be in their original condition with all original packaging, paperwork, and accessories. Shane Co. reserves the right to refuse any returns that do not meet these criteria.

Shane Co. also offers a lifetime warranty on all jewelry items, including diamonds. This warranty covers any defects in materials or workmanship, and Shane Co. will repair or replace any item as needed.


Jared offers a comprehensive return policy to ensure customers satisfaction with their purchases. Customers can return their items within 30 days of purchase for a full refund, store credit, or exchange.

In addition, if the item is defective or damaged, Jared will offer a full refund, store credit or exchange for up to 1 year from the original purchase date. Customers can also return items purchased online or in stores for any reason within 30 days of purchase.

However, customers must provide proof of purchase. Jared also offers free returns on select items.

Winner: Shane Co. is the winner.

8) Customer Support

Shane Co.

Shane Co. is a highly respected and well-known jewelry retailer that is known for its high-quality products and excellent customer service. The company has built a reputation for providing its customers with the finest jewelry at affordable prices, and for its commitment to providing an outstanding customer experience.

In addition to its marketing efforts, Shane Co. also places a strong emphasis on customer satisfaction. The company’s customer service team is available to answer any questions or concerns that customers may have, and they are committed to providing a personalized and seamless customer experience.

Whether you are looking for a special piece of jewelry for a loved one, or simply want to browse the latest collections, Shane Co. is the perfect destination for anyone looking for high-quality, beautifully crafted jewelry. With its commitment to customer satisfaction and its use of cutting-edge marketing strategies, Shane Co. is a brand that you can trust and rely on for all of your jewelry needs.


If you have a problem with a purchase from Jared, you have several options to get your issue resolved quickly and easily. You can visit one of their physical stores to speak to an in-person representative, or you can contact their customer service team via email, telephone, or live chat. With a team of dedicated professionals available to help, you can rest assured that your problem will be taken care of in a timely and efficient manner.

Winner: Shane Co. is the winner.

9) Customer Reviews Online

Shane Co.

Shane Co. has earned a strong reputation as a trusted and reliable source for quality diamonds and jewelry. Customers have praised the company for their commitment to providing excellent customer service, competitive prices, and a wide selection of items.

In online reviews, customers highlight Shane Co.’s knowledgeable staff and helpfulness. Many customers have commented on the sales associates’ ability to answer questions and provide detailed information about the products. Customers also appreciate the competitive prices and generous return policy. Shane Co.’s selection has also been praised.

Customers have noted the company’s wide selection of engagement rings, wedding bands, and other jewelry pieces. Additionally, customers who have purchased custom pieces note the quality of craftsmanship and the care taken in creating the design.


Jared is a high-end jewelry store that has a lot of positive customer reviews online. First of all, customers have praised Jared for their exceptional selection of jewelry pieces. From gold and diamond rings to pendants, necklaces, and earrings, customers have had plenty of options to choose from when it comes to buying jewelry.

Additionally, Jared also offers some unique pieces that can’t be found anywhere else. Second, many customers have mentioned the excellent customer service they experienced while shopping at Jared. Employees are knowledgeable and always willing to help customers find the perfect piece of jewelry. This has helped to create a positive shopping experience for customers.

Finally, customers have also praised Jared for their competitive prices. Despite the high-end nature of the jewelry pieces, customers have found that Jared offers competitive prices when compared to other jewelry stores. This has helped to make Jared a great option for those looking for a quality piece of jewelry at a reasonable price.

Winner: Shane Co. is the winner.

10) Warranty

Shane Co.

Shane Co. warrants its products to be free from defects in materials and workmanship for a period of five (5) years from the date of purchase. This warranty applies only to the original purchaser of the product and is non-transferable.

Shane Co. does not cover any damage due to normal wear and tear, abuse, tampering, or alteration of the product. It also does not cover any incidental or consequential damages or any other losses or expenses. If a product has a manufacturing defect, please contact Shane Co.

Customer Support for assistance. Shane Co. will repair or replace any defective product in accordance with the terms of this warranty. In the event that the product cannot be repaired or replaced, Shane Co. will provide a refund or store credit.

This warranty is void if the product has been damaged by accident, misuse, abuse, tampering, improper installation, or unauthorized repairs. This warranty gives you specific legal rights, and you may have other rights which vary from state to state.


Jared warrants its products to be free from defects in materials and workmanship for a period of one (1) year from the date of original purchase. If a product proves to be defective in materials or workmanship during the warranty period, Jared will, at its option, repair or replace the product with the same or similar product.

This limited warranty does not cover normal wear and tear, misuse, or damage caused by accidents. For the duration of the warranty period, Jared will provide a one-time replacement of any product that proves to be defective, provided that the product has not been damaged through misuse, mishandling, accident, or improper maintenance.

This warranty does not cover any losses or damages caused by the user, as well as any costs associated with the repair or replacement of any product.

If you believe your product is defective, please contact Jared Customer Service to obtain a Return Merchandise Authorization (RMA) number prior to returning the product. See Jared’s website for more information.

This warranty is in addition to any rights and remedies provided under applicable law and is non-transferable. All implied warranties, including any implied warranties of merchantability and fitness for a particular purpose, are limited to the duration of this limited

Winner: Shane Co. is the winner.

Overall Winner

Shane Co wins over Jared in terms of website, quality, pricing, shipping, and warranty. The Shane Co website is modern, intuitive and user-friendly, making it easier to find the perfect piece of jewelry. Shane Co also offers a wider selection of quality jewelry options with a lifetime warranty, so you know your purchase is protected.

Prices are competitive and the company offers free shipping on orders over $100. Plus, there’s a satisfaction guarantee and a 30-day return policy so you can feel confident in your purchase. Overall, Shane Co is the clear choice for someone looking for quality, value, and security.


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