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Ritani Vs Brilliant Earth: Which Is Better? (2024 Comparison)

Looking to know which is better between Ritani Vs Brilliant Earth?

You’re at the right place!

This is our comparison of the Ritani Vs Brilliant Earth.

In this article, I have reviewed both brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History


Ritani is another online diamond retailer founded in 1999 that offers customers a wide variety of high-quality, ethically-sourced diamonds at competitive prices.

Ritani uses a proprietary algorithm to match customers with the best diamonds based on their preferences and budget, and they also provide detailed information about each diamond, including its carat weight, cut, color, and clarity, as well as information about the mine of origin and the conditions under which it was mined. Ritani differentiates itself by allowing customers to view the diamond in person before purchasing it at one of their partner retail stores.

Additionally, Ritani offers a wide range of diamond engagement rings and fine jewelry options, with a focus on unique and customizable designs. Ritani is committed to promoting transparency and ethical practices throughout the diamond industry. They are a great option for those looking for high-quality diamond engagement rings and fine jewelry, with the added benefit of being able to view the diamond in person before making a purchase.

Brilliant Earth

Since 2005, Brilliant Earth has been shaking up the jewelry industry with its ethically-minded approach. Their focus is on using recycled precious metals, ethically-sourced diamonds and gemstones, and offering transparent and traceable sourcing practices. 

Brilliant Earth’s commitment to social and environmental responsibility has made them a leader in the industry and they have a reputation for being a trusted and reliable source of ethically-sourced jewelry. They have a wide range of products including engagement rings, wedding bands, and other fine jewelry.

2) Website Navigation


Ritani’s website is also easy to navigate, with a clear main navigation menu at the top of the page. The menu includes links to different sections like engagement rings, wedding bands, and loose diamonds. They also have a search bar on the top right corner of the website, making it easy to find specific products.

What sets Ritani apart is their “Design Your Own” feature, which allows customers to create their own custom engagement ring. They also have a “Virtual Try-On” feature, allowing customers to see how a ring looks on their hands before making a purchase.

The checkout process is simple and secure, and customer service is easily accessible through a chat feature, email, or phone. Additionally, Ritani has a section on their website dedicated to educating customers on diamonds, engagement rings, and other fine jewelry

Brilliant Earth

Their website is sleek and modern, making it easy to navigate and find exactly what you’re looking for. They’re all about ethically-sourced diamonds, so you can feel good about your purchase. 

One of the standout features of Brilliant Earth’s website is its “Create Your Own” section, where you can design your own engagement ring with its easy-to-use tool. It’s a fun and unique way to shop for a ring, and it’s something you won’t find on other diamond retailers’ sites.

The filters on Brilliant Earth’s site are also top-notch. You can filter by diamond shape, carat weight, price, and more to make your search even more specific. And, if you’re looking for a specific type of diamond, like a cushion cut or a rose cut, they’ve got you covered.

Winner: Ritani is the clear winner in this comparison.

3) Quality


Ritani is another reputable diamond retailer that is known for its high-quality diamonds and exceptional customer service. They specialize in custom-made engagement rings and have a wide selection of loose diamonds to choose from.

Ritani’s diamonds are certified by independent organizations such as the Gemological Institute of America (GIA) and the American Gem Society (AGS), which ensures that customers are getting the highest quality diamonds. They also have a strict no-conflict diamond policy, ensuring that their diamonds are ethically sourced and mined.

In addition to their high-quality diamonds, Ritani also offers a virtual try-on feature, where customers can view how a ring will look on their finger before making a purchase. This feature, along with their free shipping and free returns policy, makes the diamond buying experience even more convenient and stress-free.

Overall, Ritani is a great choice for those looking for a high-quality diamond and a personalized, stress-free shopping experience.

Brilliant Earth

I’ve had the opportunity to check out Brilliant Earth’s engagement rings in person and let me tell you, the craftsmanship is absolutely stunning. From the prongs holding the diamonds in place to the smooth finish on the band, every detail is flawless.

But it’s not just about the aesthetics – they’re also committed to ethically sourcing their diamonds and using recycled precious metals for their jewelry.

One of the things that really impressed me was the 360-degree view feature on their website. It allows you to take a closer look at the ring from all angles before you commit to buying it. This feature makes it easy to envision the ring on your finger, and it’s a huge plus for online shoppers.

But what sets Brilliant Earth apart from other jewelry companies is their commitment to transparency. They use only conflict-free diamonds and provide detailed information on the origin and quality of each diamond on their website. This level of transparency is something that’s hard to come by in the industry, and it’s something that I appreciate as a consumer.

Another thing that I love about Brilliant Earth is that they also have a wide selection of lab-created diamonds. These diamonds are ethically sourced, and they’re a great choice for those who want to make a more sustainable purchase.

Winner: Brilliant Earth wins.

4) Store Location


Ritani offers a wide selection of high-quality diamonds and fine jewelry at competitive prices. However, what sets Ritani apart is their focus on customization and craftsmanship. They offer a virtual design studio where customers can create their own custom engagement ring or other jewelry pieces, and they also have a team of experienced craftspeople who hand-make each piece in their New York City studio.

In addition to their customization options, Ritani also offers a unique “View in Person” program where customers can view a selection of their diamond engagement rings in participating jewelry stores before making a purchase. This allows customers to see the ring in person before making a final decision, making the online shopping experience more personal and comfortable.

Overall, Ritani is a great option for those looking for unique, custom-made jewelry pieces. Their commitment to craftsmanship and customization, combined with their “View in Person” program, make them a top choice for those looking for something truly special.

Brilliant Earth

Brilliant Earth is a brand that really stands out to me. Not only do they have an impressive online presence, with a user-friendly website and a unique “Create Your Own” feature, but they also offer the added convenience of physical retail locations.

Their flagship store is located in San Francisco, but they also have additional locations in New York City, Chicago, Los Angeles, and even a showroom in London, UK.

This means that not only can you preview their rings online and customize your own with their online ring builder, but you also have the option to see the rings in person and get a true feel for the quality and craftsmanship.

In my opinion, this level of convenience and personal touch is what sets Brilliant Earth apart from other diamond and engagement ring retailers. They understand that purchasing a ring is a big decision, and they go above and beyond to make the process as easy and enjoyable as possible.

Winner: Brilliant Earth wins.

5) Pricing


Ritani is another popular option for diamond and fine jewelry, offering a wide range of products at various price points. They have engagement rings starting at around $1,000 and going up to tens of thousands of dollars for higher-end diamonds.

One of the unique features of Ritani is their in-store preview program, where customers can view and try on a selection of engagement rings in a physical store before making a purchase online. This allows for a more personal and hands-on experience when selecting a ring.

Ritani also offers a “Design Your Own Ring” option where customers can customize the ring to their preferences and budget. They have a wide selection of diamond shapes, metal options, and setting styles to choose from.

In terms of financing options, Ritani partners with Affirm to offer financing options for customers with approved credit. Overall, Ritani offers a more personalized and hands-on experience for customers looking for diamond and fine jewelry.

Brilliant Earth

When it comes to engagement rings, you want to find something that’s beautiful, ethically sourced, and fits your budget. And that’s exactly what you’ll find with Brilliant Earth.

One of the things that set Brilliant Earth apart is its wide range of pricing options. Whether you’re working with a tight budget or you’re looking to splurge, they’ve got something that will work for you.

For example, if you’re looking for an affordable option, you can snag a 0.22-carat diamond ring set in 14k gold for just $790. But if you’re looking for something that’s truly breathtaking, take a look at their 2-carat diamond ring set in platinum, featuring 20 diamonds in SI clarity, retailing for a cool $10,000.

But here’s the thing: no matter what your budget is, you can be sure that each ring is ethically sourced and certified to be conflict-free. Brilliant Earth is all about sustainability and making sure that your purchase has a positive impact on the world. And that’s something you can feel good about.

Winner: Both Ritani and Brilliant Earth offer great quality jewelry and good prices. So It’s a tie.

6) Shipping


Ritani also offers free shipping on all orders within the United States and Canada, with an estimated delivery time of 2-5 business days. They use reputable shipping carriers such as FedEx and UPS, and provide customers with tracking information for their packages.

In addition, Ritani offers expedited shipping options for an additional fee, so you can receive your order sooner if needed. They also offer international shipping to various countries, allowing customers to purchase fine jewelry from anywhere in the world.

One unique aspect of Ritani’s shipping is their “Preview in Store” program, which allows customers to view a physical sample of their chosen engagement ring at a participating store before making their final purchase. This allows customers to try on the ring and ensure it is the perfect fit before making a final purchase.

Overall, Ritani offers convenient and reliable shipping options for customers, with the added benefit of the “Preview in Store” program for engagement ring purchases.

Brilliant Earth

When it comes to purchasing a piece of jewelry, the last thing you want to worry about is how it will arrive or if it will arrive on time. That’s why I highly recommend Brilliant Earth.

Brilliant Earth is a company that takes the shipping and delivery process seriously. They offer free shipping on all orders, which is always a plus. And with delivery times typically ranging from 3-7 business days, you won’t have to wait long to receive your new piece of jewelry.

But the best part? Every order is insured and tracked for your peace of mind. I’ve had my fair share of experience with online shopping, and let me tell you, tracking is everything. Knowing that your order is insured and can be tracked gives me a sense of security and peace of mind.

Another thing I love about Brilliant Earth is its packaging. The items come in a secure package with a tamper-proof seal, so you know that your purchase has not been tampered with and is in perfect condition.

For international customers, I do want to mention that you may be subject to extra taxes, customs, or other charges, so make sure to check with local regulations before ordering. But other than that, Brilliant Earth is a company that delivers on time and in perfect condition.

Winner: Ritani is the clear winner in this comparison.

7) Return Policy


Ritani also has a return policy for their customers. In order to initiate a return, customers must contact Ritani’s customer service team within 30 days of receiving the item to obtain a return authorization number. Returns must be in their original condition, with all original packaging and documentation intact. Custom-made or special orders are non-refundable, and customers are responsible for the return shipping costs. Shipping and handling fees are also non-refundable. Ritani offers a lifetime warranty on all their engagement and wedding rings, so customers are covered if anything happens to their purchase

Brilliant Earth

Brilliant Earth is a force to be reckoned with. They have a wide range of high-quality products that are ethically sourced, a user-friendly website, and excellent customer support.

But what really sets them apart from the competition is their return and exchange policy. If you’re not satisfied with your purchase, you can return or exchange any item within 30 days of delivery for a full refund. And the best part? They’ll even provide you with a free, pre-paid return label so you don’t have to worry about covering the cost of postage.

The process of returning or exchanging an item is also a breeze. All you have to do is reach out to Brilliant Earth’s customer service team, and they’ll walk you through the process.

Just keep in mind that all items must be undamaged, unworn, and in their original condition to be eligible for a return or exchange. Also, after the 30-day period has passed, any item is considered a final sale. Additionally, all custom orders, including custom-set diamonds, custom-made rings, and personalized engravings, are also a final sale.

Winner: Brilliant Earth wins.

8) Customer Support


I also had the opportunity to check out Ritani, another online jewelry retailer that specializes in engagement rings and wedding bands. Ritani offers a wide range of options and detailed information about each piece, including diamond grading reports.

What sets Ritani apart, however, is their customer support. From the moment I began browsing their website, I had access to a live chat feature where a representative was available to answer any questions I had. They also offered virtual consultations with a jewelry expert to help me narrow down my options and find the perfect ring.

Additionally, Ritani offers a free in-store preview program where you can see a selection of their rings in person before making a purchase. This added level of personalization and attention to customer service made Ritani stand out for me.

Overall, I was impressed with the quality of Ritani’s jewelry and the exceptional customer service they provide. If you’re in the market for an engagement ring or wedding band, I highly recommend giving Ritani a try.

Brilliant Earth

Brilliant Earth truly stands out when it comes to customer service.

When you’re making a purchase as important as an engagement ring, customer service is key. You want to work with a company that truly cares about your satisfaction and will go above and beyond to make sure you’re happy with your purchase. And that’s exactly what Brilliant Earth does.

Their team of knowledgeable professionals is available to assist you with any questions or concerns you may have. They have extended hours of availability, reachable by phone from 8 am to 7 pm ET, Monday through Saturday, and by email, making them one of the most customer-friendly companies in the market.

Winner: Ritani is the clear winner in this comparison.

9) Customer Reviews Online


Ritani is another reputable jewelry company with positive customer reviews online. Many customers praise the quality of their products and the excellent customer service they received. The company is known for their unique and high-quality engagement rings and diamond jewelry.

However, some customers have mentioned that the delivery times can be longer than expected. This is something to keep in mind when considering Ritani as an option. Overall, Ritani has a solid reputation and is a good choice for those looking for unique and high-quality jewelry.

Brilliant Earth

Now, Brilliant Earth is a little different. They’re all about ethically-sourced and eco-friendly diamonds. And from what I can see, they’re doing a pretty damn good job. They’ve got a 4.7-star rating on Wedding Wire, which is still pretty damn good.

And most customers seem to be very satisfied with the diamonds and services they’ve received from Brilliant Earth. A lot of customers are praising the company for its commitment to ethical sourcing and environmentally friendly practices.

And some customers have even said that the customer service is exceptional, with the staff being very helpful in finding the perfect ring for them.

So, if you’re looking for an environmentally friendly diamond ring and a company that is committed to ethical sourcing, Brilliant Earth is definitely worth checking out.

Winner: Ritani is the clear winner in this comparison.

10) Warranty


Ritani also offers a comprehensive warranty for their fine jewelry. Their warranty covers any defects in materials or workmanship for a period of one year from the date of purchase. They also offer a lifetime warranty on their engagement rings, which covers any repairs and resizing needed due to normal wear.

Additionally, Ritani provides customers with free prong tightening, re-polishing, and cleaning services. Overall, Ritani’s warranty is providing customers with peace of mind and protection for their investment in fine jewelry.

Brilliant Earth

This company is committed to providing its customers with high-quality, ethically-sourced diamonds that will stand the test of time. They understand the importance of a lifetime investment and that’s why they provide a warranty to ensure that you’re happy with your purchase now and in the future.

Their warranty covers any manufacturing defects on the ring, and they will repair or replace the ring at no charge to you. They also cover any loss of accent diamonds weighing 0.15 carats or less that occur due to normal wear and tear.

However, this warranty doesn’t cover loss or damage caused by abuse, misuse, or unauthorized repair. It’s also worth mentioning that their warranty doesn’t cover the center diamond or gemstone, as they don’t manufacture these themselves.

But, if you need any repairs, just contact their customer service and they will be happy to help you, and the fees will be assessed according to the repair needs as determined by their jewelers.

Winner: Ritani is the clear winner in this comparison.

Overall Winner

Ritani and Brilliant Earth are two popular companies in the diamond jewelry industry. Both have strong online presence and offer a wide range of products. However, when comparing the two on the basis of website, shipping, customer support, reviews, and warranty, Brilliant Earth comes out as the overall winner.

First and foremost, Brilliant Earth has a strong commitment to ethical sourcing and sustainability. The company specializes in ethically sourced diamonds, and all of their jewelry is made from recycled precious metals. They also have a strong commitment to environmental responsibility and are certified as a carbon-neutral company. This means that customers can feel good about the environmental and social impact of their purchase.

Another advantage of Brilliant Earth is their focus on customization and personalization. They offer a wide range of customizable engagement rings and wedding bands, allowing customers to create a truly unique and personalized piece of jewelry. They also have a team of expert gemologists and jewelry designers who can help customers design the perfect piece.

Finally, Brilliant Earth offers a superior online shopping experience, with a user-friendly website and a virtual try-on tool that allows customers to see how different rings will look on their finger before making a purchase. They also offer free shipping and returns, as well as a lifetime warranty on their jewelry.


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