✓ 24/7 Expert Customer Support
✓ Lifetime Warranty + Easy Returns
✓ Best Pricing on Diamonds & Jewelry

James Allen Vs Jared: Which Is Better? (2024 Comparison)

Looking to know which is better between James Allen Vs Jared?

You’re at the right place!

This is our comparison of the James Allen Vs Jared.

In this article, I have reviewed both the brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History

James Allen

In 1998, James Allen Schultz and his wife Michele established Jamesallen.com. It’s easy to dismiss a year like 1998 without thinking about its implications, yet 1998 was a long time ago in Internet years.

The creator of James Allen was dissatisfied with his own search for an engagement ring, so he decided to start his own company. After its launch in 1998, the company grew quickly, quickly establishing itself as one of the major online engagement ring retailers.

They rebuilt their website as JamesAllen.com in 2005. They began to take their engagement ring line extremely seriously at this time.

They’ve also started collaborating with well-known designers in order to provide you something truly unique.

James Allen proceeded to change the way people shop for diamond rings online. As a result, not only do consumers have better trust in their purchases, but the rest of the business is compelled to follow suit.


Jared, a well-known jewelry retail chain, was launched in 1993 and has ran several ads with memorable jingles. Check out their internet store if you’re looking for some intriguing and diverse diamond designs.

They provide consumers with a looping technology that allows them to examine the diamond piece and its defects with their bare eyes. This is a one-of-a-kind solution that is unlike anything else on the market.

James Allen and Jared are two different businesses. They do, however, have the same parent business.

The world’s largest diamond retailer is Signet Jewelers. Jared is owned by Signet, which enlarged its empire in 2017 when it purchased James Allen. Despite the fact that you may have spotted James Allen rings at Jared stores, the two stores are still different.

The collaboration between the two stores aims to boost Signet’s sales. New ring designs are available to Jared customers. In-store, James Allen customers may see the most popular rings on the web.

2) Website Navigation

James Allen

James Allen’s website has a sleek and contemporary style to it, which I enjoy. The main page includes everything a consumer needs to get their attention.

Furthermore, they offer the correct kind of filters, which makes looking for rings a breeze. You may shop for rings based on metal type or ring style.

Choose from a variety of customer-inspired rings or design your own. With just a few clicks, you may sort the diamonds by cut, clarity, color, and carat weight.

The website of James Allen is quite nicely designed, and you can quickly navigate through all of the pages, whether it is the main page or various sorts of jewelry and diamonds sites it also feels like a premium feel to it

I found it very easy to navigate to James Allen’s website. All the necessary information is nearly arranged and are easily accessible. Categories such as Fine jewelry, Weddings collection and Designer Collection are all easy to access it helps to save time.


There are two sorts of shopping experiences presented by Jared: in-store and online.

It’s really simple to do things online. You have the option of adding a ready-made item to your cart or using their mounting and loose diamonds approach to select your stone.

Unlike the other Signet retail jewelers, Jared lets you browse a library of loose diamonds.

They have a 360-degree view as well. This is crucial when selecting a diamond since it allows you to see where the flaws and imperfections are located.

A sales person will tell you the clarity of the item at the store, but they will not distinguish between the clarity of the center stone and the clarity of the side stones. They’re stock pieces, which implies they’re all based on broad clarity grade ideas.

Buying a certified diamond is the only way to know if a stone is precisely what it appears to be. In Jared’s store, there aren’t many certified stones.

Jared’s simplicity of purchasing is reasonable. They don’t provide you all of the information you need, but they make it incredibly simple to purchase.

Winner: In case of website navigation James Allen wins. Jared takes the win if you take in the physical stores.

3) Quality

James Allen

James Allen never fails to deliver high-quality, precisely designed rings with diamonds, in my opinion. Their rings are skillfully created to perfection with the expertise of skilled gemologists.

Before you receive your ring, it goes through a thorough testing procedure to ensure that it is the ideal fit for you. James Allen provides conflict-free diamonds as well as authenticity certificates.

You won’t have to worry about the authenticity of their diamonds because the majority of them are IGI and GIA certified.

Furthermore, James Allen’s products come with a lifetime warranty, so you don’t have to worry about the quality. This means you may have your rings fixed or serviced at no charge at any time.


Despite Jared’s claims that they sell high-quality diamonds, some of the goods are mediocre, and the certificates are also average.

You may choose from one of Jared’s readymade stock diamond rings on their website, or you can select a loose diamond from their inventory and couple it with a ring setting to make your own ring.

You have the option of completely customizing your ring in the store.

Here’s my problem with Jared’s diamonds: Jared is meant to be the top of the line at Signet Jewelers, the most distinguished of all the firms. Despite this, they often offer diamonds with low clarity, such as I1.

Winner: James Allen is always one step above the rest in terms of quality.

4) Store Location

James Allen

James Allen is located in the United States and does the majority of its business online. If you live in Washington or New York, though, you’re in luck. You can come to James Allen’s shop for a one-on-one examination of the rings you want.

James Allen maintains a store in the Georgetown neighborhood of Washington, D.C., as well as a showroom on Fifth Avenue in New York City. All of their things may be sent anywhere in the world.


Jared maintains more than 200 locations across the United States and Jared.com as part of Signet Jewelers, the world’s largest diamond retailer.

The headquarters of Jared are located on Ghent Road in Akron, Ohio, United States.

Winner: James Allen wins this round.

5) Pricing

James Allen

James Allen is a brand for everyone. And it more than lives up to its billing. At James Allen, diamonds and other jewels are reasonably priced.

However, cheaper pricing does not imply a reduction in quality. That isn’t true at all. The quality is precisely what you’d expect for the price. They have diamonds of different shapes and sizes. For example, these gems at James Allen are worth serious consideration.

You may acquire some really substandard pieces from them, as well as some extremely fine and expensive gems that are well worth the money. The pricing are reasonable, and the ability to create your ring from beginning to end gives you greater control.


Every delicate part’s price and clarity may be observed as soon as you glance at it. The negative is that most of the diamond pieces they make are just 1 or 2 karats, so if a buyer wants something more significant, they’ll have to search elsewhere. In comparison to many other firms that sell diamonds, the prices are also higher.

Winner: James Allen is the clear winner. They offer a great value for money.

6) Shipping

James Allen

I’m afraid James Allen promises to give international delivery, but this isn’t the reality. Looking at their list of shipping destinations on their website, I discovered that they only ship to 22 countries, including Spain, the United Kingdom, Sweden, the United Arab Emirates, Australia, Canada, and Germany.

They provide FedEx Priority, FedEx Economy, and USPS shipping options. There are no deliveries to P.O. Box addresses.


For goods that don’t require size or customisation and are in stock: Orders made and paid for before 2:00 p.m. ET Monday through Friday will be sent the same day. Orders needing ring size, custom orders, personalized goods, and Design-A-Ring orders will take longer.

They’ll mail your order for free to the Jared shop of your choosing. Pick it up whenever it’s convenient for you, and consult with our jewelry experts for guidance and answers.

FedEx Priority, FedEx Economy, and USPS shipping choices are available. No deliveries are made to P.O. Box addresses.

Winner: James Allen wins this round.

7) Return Policy

James Allen

Customers of James Allen have access to a sound and simple return policy. If you’re not completely satisfied with your item after getting it, you can return it within 30 days, no questions asked.

Additionally, free return shipping is only available for orders placed in the United States and Canada. A $50 return shipping fee will be applied to overseas purchases.


Jared offers a 30-day money-back guarantee. But there’s one key difference: Jared won’t accept returns on custom-designed jewelry, but James Allen doesn’t have any limits on what you can and can’t return.

You don’t have to worry, though, since Jared is giving a money-back guarantee to buyers who don’t like the product and want to return it. You can acquire a money-back guarantee, but it’s only valid for non-custom jewelry.

Winner: James Allen can be treated as the winner.

8) Customer Support

James Allen

James Allen has a staff of non-commissioned diamond professionals that can assist you make the best decisions regarding your jewelry. Your complaints will be addressed by their professional customer service staff.

You can reach a JA representative at any time of the day or week by dialing 1-877-826-9866. You may contact them by Skype or email at [email protected]. Aside from that, you may contact them directly through their website and schedule a real-time diamond examination.


If you have a problem with Jared or a purchase, you have the option of visiting the shop, sending an email, phoning the customer service phone, or utilizing the online chat.
This will surely keep you at ease.

Winner: James Allen offers world class customer service.

9) Customer Reviews Online

James Allen

On WeddingWire, James Allen has a 4.8 star rating based on more than 1000 reviews. Customers at James Allen appear to be pleased with both the service and the price.

There are hundreds of reviews on WeddingWire that you may read. To be honest, I was pleasantly pleased by James Allen’s consistent reputation across the internet.


We’ve determined that one of Jared’s problems is his uneven shopping experience. The rules and exclusions vary depending on the manager or customer service professional you’re working with.

When it comes to any of Signet Jewelers’ businesses, nothing is conventional.

There are a slew of complaints against Jared and its affiliates, many of which revolve around the same issues: repairs, customer service, delivery delays, and terrible return policies.

Winner: James Allen has better track record with customers.

10) Warranty

James Allen

James Allen offers a lifetime guarantee on maintenance and repairs. From cleaning to polishing to prong tightening, we’ll take care of any problems you have.

James Allen offers free resizing for the first year following your purchase. James Allen understands how difficult it may be to find the right size. You can trust James Allen to make sure everything is in order.


Jared provides a lifetime guarantee as well as basic coverage for cleaning, stone replacement, and other services. A purchased extended service warranty is also available to cover more expensive repairs and resizing.

Jared and Kay Jewelers offer equal lifetime guarantees because they are sibling stores. Jared offers two sorts of warranties: one that is free and one that may be purchased.

They have three warranties, but the Jewelry Replacement Plan covers alternative metal wedding bands and birthstone rings for three years.

Winner: James Allen provides better warranty.

Overall Winner

When it comes to where to purchase for engagement rings or any other sort of diamond jewelry, an online diamond retailer like James Allen should be seriously considered.

Because, when compared to Jared or any other corporate jewelry shop, James Allen is clearly the best.

When you shop with James Allen, you know you’re dealing with a trusted online retailer. You get complete openness and full candor. There was no cajoling or persuasion.

Like Jared, James Allen colleagues do not work on commission or have to fulfill sales targets. You will only receive advice that is tailored to you and your situation, with no outside influences.

You can see every real diamond and lab-created diamond they have in store and know exactly what you’re getting.

James Allen is a firm founded on client trust, superior craftsmanship, and low prices that outperform any jewelry store, including Jared’s.


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