Looking to know which is better between Brilliant Earth Vs Zales?
You’re at the right place!
This is our comparison of the Brilliant Earth Vs Zales.
In this article, I have reviewed both the brands in-depth and will fully explain to you which one is better.
Let’s get started with an in-depth look at what sets these brands apart.
Table of Contents
1) History
Brilliant Eath
Brilliant Earth is a socially responsible jeweler that was founded in 2005. The company is dedicated to using ethically-sourced materials and promoting transparency in the diamond industry.
Brilliant Earth offers a wide range of diamond engagement rings, wedding bands, and other jewelry, all of which are made with responsibly-sourced materials. The company has also made efforts to reduce its environmental impact, such as by using recycled precious metals in its products.
Overall, Brilliant Earth aims to provide customers with high-quality jewelry that has been ethically and sustainably produced.
Zales
Zales is a jewelry store chain that was founded in 1924 by Morris and William Zale. Initially, the store specialized in selling watches and jewelry on credit to working-class customers. Over the years, Zales has grown to become one of the largest jewelry retailers in the United States, with over 750 stores across the country.
The company is known for offering a wide range of jewelry products, including engagement rings, wedding bands, and other fine jewelry. Today, Zales continues to be a popular destination for customers looking for high-quality jewelry at affordable prices.
2) Website Navigation
Brilliant Earth
The Brilliant Earth website has a user-friendly layout that makes it easy to navigate. The homepage features a menu bar at the top with links to the different sections of the website, such as Engagement Rings, Wedding Bands, Jewelry, and Ethical Sourcing.
There is also a search bar that allows you to quickly find specific products. I can also tell you that on the left side of the homepage, you can find links to the company’s certifications, reviews, and educational resources.
The website also allows you to customize your own ring as per your choice which is a unique feature of Brilliant Earth. Overall, the website is designed to make it easy for customers to find the information and products they need.
Zales
The Zales website has a clean, modern design that makes it easy to navigate. The homepage features a menu bar at the top with links to the different sections of the website, such as Diamonds, Rings, Necklaces, Earrings and more.
I can also tell you that there is a search bar on the top right corner of the page that allows you to quickly find specific products. The website also features a “Shop by” option on the left side of the page which allows you to filter products by type, metal, price, and more.
The website also has a “Design Your Own” option which allows you to customize your own jewelry as per your preference. Overall, the website is designed to make it easy for customers to find the information and products they need.
Winner: Brilliant Earth is the winner. I personally liked Brilliant Earth’s website navigations.
3) Quality
Brilliant Earth
Brilliant Earth is known for providing high-quality diamonds that are ethically and sustainably sourced. The company has strict standards for diamond selection and only chooses diamonds that are conflict-free and have been mined using responsible methods.
All Brilliant Earth diamonds are also certified by independent laboratories, such as the GIA, to ensure that they are of the highest quality. Furthermore, Brilliant Earth offers a wide range of diamond options, from traditional round diamonds to unique, fancy-shaped diamonds.
They also have a wide range of options for clarity, color, and carat weight. Overall, if you are looking for a high-quality diamond that has been responsibly sourced, Brilliant Earth is a great option.
Zales
Zales is known for offering high-quality diamonds at affordable prices. The company has a wide range of diamond options, including traditional round diamonds and fancy-shaped diamonds.
Zales also has a wide range of options for clarity, color, and carat weight, which makes it easy for customers to find the perfect diamond for their needs.
Additionally, Zales diamonds are certified by independent laboratories such as GIA, AGS, and IGI to ensure that they meet high standards of quality. Overall, I can tell you that if you are looking for a high-quality diamond at an affordable price, Zales is a great option to consider.
Winner: Based on quality Zales is the winner.
4) Store Location
Brilliant Earth
Brilliant Earth is an online retailer, but they also have several showrooms and retail partners across the United States and Canada.
They have locations in major cities such as New York, Los Angeles, San Francisco, Chicago, Toronto, and Vancouver. Some of their locations are in premier shopping centers and luxury hotels.
Additionally, Brilliant Earth also has a few international locations in countries such as the UK, Japan, and Australia. It is worth noting that the availability of products in the physical stores may vary, and also the showrooms are open by appointments only.
Therefore, I suggest you check their website or contact them before visiting to confirm the availability of products and schedule an appointment.
Zales
Zales is a well-known jewelry store chain that has over 750 locations across the United States. They have stores in most major cities and many suburban areas. You can find a Zales store in shopping centers, malls, and stand-alone locations.
Additionally, Zales also has a few international locations, such as in Puerto Rico, Canada, and the U.S. Virgin Islands. They have a store locator feature on their website where you can search for the nearest store based on your zip code or city.
You can also check the store hours, phone number and other details from their website. Overall, Zales has a wide presence in the United States, making it easy for customers to find a store near them.
Winner: Zales is the winner as it has a lot of shops across United States.
5) Pricing
Brilliant Earth
Brilliant Earth is a high-end jewelry store that specializes in ethically-sourced diamonds. They offer a wide range of diamond options, from traditional round diamonds to fancy-shaped diamonds in different clarity, color, and carat weight.
The prices of diamonds vary based on the quality and carat weight of the diamond. The prices for a one-carat diamond engagement ring can range from around $7,000 to $20,000 and above, depending on the quality and diamond shape.
They also have a wide range of options for different budgets. Brilliant Earth also offers financing options, which can help make the purchase more affordable. Overall, Brilliant Earth diamonds are known for their high-quality, but they can come at a higher price point as compared to other jewelers.
Zales
Zales is a jewelry store chain that offers a wide range of diamond options, including traditional round diamonds and fancy-shaped diamonds. The prices of diamonds at Zales vary based on the quality, carat weight, and the shape of the diamond.
They have a wide range of options for different budgets. You can find diamonds for as low as $200 and can go as high as $20,000 and above, depending on the quality and carat weight.
Zales also offers financing options which can make the purchase more affordable. In general, Zales diamonds are known for being high-quality and affordable as compared to other high-end jewelers.
Winner: Zales is the winner as it has a very less pricing range.
6) Shipping
Brilliant Earth
Brilliant Earth ships their diamonds and jewelry using insured and traceable methods to ensure safe delivery. They use reputable shipping companies such as FedEx, UPS, and DHL for domestic and international shipping.
They also provide tracking information and signature confirmation upon delivery. They offer free shipping within the US and also provide international shipping at an additional cost.
They also offer expedited shipping options, which can be selected during the checkout process. In general, Brilliant Earth prioritizes the safety of the diamond and jewelry and takes appropriate measures to ensure it reaches the customer in perfect condition.
Zales
Zales ships their diamonds and jewelry using insured and traceable methods to ensure safe delivery. They use reputable shipping companies such as FedEx, UPS, and DHL for domestic and international shipping.
They also provide tracking information and signature confirmation upon delivery. They offer free shipping within the US and also provide international shipping at an additional cost.
They also offer expedited shipping options, which can be selected during the checkout process. Overall, Zales takes appropriate measures to ensure that the diamonds and jewelry reach the customer in perfect condition.
Winner: Briliant Earth is the winner as it has a lot of shipping services.
7) Return Policy
Brilliant Earth
Brilliant Earth has a 30-day return policy for their diamonds and jewelry. If for any reason you are not satisfied with your purchase, you can return it within 30 days of receipt for a full refund or exchange.
They have a simple return process, where you can initiate the return by contacting their customer service team. They will provide you with the return shipping label and instructions.
They also provide a free return shipping within the US. It’s worth noting that for items that are customized or resized, they have a 15-day return policy. Additionally, they do not accept returns for final sale items.
Overall, Brilliant Earth’s return policy is straightforward and easy to understand, giving the customer peace of mind when making a purchase.
Zales
Zales has a generous return policy for their diamonds and jewelry, where customers can return an item within 60 days of purchase for a refund or exchange.
To initiate a return, customers can contact Zales customer service team and they will provide instructions for returning the item. Customers will be responsible for the return shipping costs.
They also provide a free return shipping for Diamonds and Fine Jewelry. If the item is returned in its original condition and packaging, and accompanied by the original receipt, the refund will be issued in the original form of payment.
However, final sale items and personalized items are not eligible for return. Overall, Zales’ return policy is flexible and easy to understand, giving customers the confidence to make a purchase.
Winner: Zales is the is the winner.
8) Customer Support
Brilliant Earth
Brilliant Earth offers excellent customer support to its customers. They have a dedicated customer support team that is available to assist customers with their questions and concerns.
They can be reached by phone, email, live chat and social media. They are available during the business hours and are committed to providing fast and friendly service. They have a comprehensive FAQ section on their website, where customers can find answers to common questions.
They also have a support center where customers can find information on topics such as returns, repairs, and order tracking.
Additionally, they also have a blog section where customers can find useful information on topics such as diamond education, diamond buying guide, and more. Overall, Brilliant Earth’s customer support is efficient, friendly and informative.
Zales
Zales offers a high level of customer support. They have a dedicated customer support team that is available to assist customers with their questions and concerns. They can be reached by phone, email, live chat, and social media.
They are available during business hours and are committed to providing fast and friendly service. They also have a comprehensive FAQ section on their website where customers can find answers to common questions.
They also have a support center where customers can find information on topics such as returns, repairs, and order tracking. Overall, Zales offers a great customer support service, which is efficient, friendly and informative.
Winner: Zales is the winner, as I liked their customer support.
9) Customer Reviews Online
Brilliant Earth
Brilliant Earth has generally positive online customer reviews. Many customers praise the quality of their diamonds and the ethical sourcing of their products. They also have positive feedback on their customer service and the overall buying experience.
Customers also appreciate the wide range of options available, including unique, fancy-shaped diamonds. Some customers have also shared positive feedback on their diamond customization service. Some customers have also shared positive feedback on their diamond customization service.
However, some customers have reported that the prices are relatively high compared to other jewelers. Overall, the majority of Brilliant Earth’s online customer reviews are positive, and they are known for their high-quality diamonds and ethical sourcing.
Zales
Zales has generally positive customer reviews online. Many customers praise the quality of diamonds, the variety of options available, and the affordability of their products. They also have positive feedback on their customer service and the overall buying experience.
Customers also appreciate the wide range of options available, including unique, fancy-shaped diamonds. They also have a positive feedback on the customization options.
Personally I found that Zales has better customer reviews than Brilliant Earth and I loved to read the customer reviews of Zales online.
Winner: Zales is the winner.
10) Warranty
Brilliant Earth
Brilliant Earth offers a lifetime warranty on their diamonds. This warranty covers any damage to the diamond caused by normal wear and tear. This includes chipping, breaking, and loss of diamonds due to normal wear.
The warranty also covers the replacement of lost side stones. To take advantage of the warranty, customers need to contact Brilliant Earth customer service and provide proof of purchase.
They will then provide instructions for returning the item for repair or replacement. It’s worth noting that the warranty does not cover loss, theft, or damage caused by intentional or accidental misuse.
Overall, Brilliant Earth’s diamond warranty is a valuable added protection for customers, giving them peace of mind that their diamonds will be protected even after purchase.
Zales
Zales offers a warranty on their diamonds. This warranty covers any defects in materials and workmanship. If a customer finds any defects in their diamond, they can contact Zales customer service and provide proof of purchase.
They will then provide instructions for returning the item for repair or replacement. The warranty also covers any damage to the diamond caused by normal wear and tear, such as chipping and breaking, and loss of side stones.
It’s worth noting that the warranty does not cover loss, theft, or damage caused by intentional or accidental misuse. Overall, Zales’ diamond warranty is a valuable added protection for customers, giving them peace of mind that their diamonds will be protected even after purchase.
Winner: Brilliant Earth is the winner as it has a better warranty.
Overall Winner
It is subjective to say whether one diamond retailer is better than the other as it depends on the personal preferences of the customer. However, both Zales and Brilliant Earth have their own strengths and unique selling points.
Zales is known for offering high-quality diamonds at affordable prices. They have a wide range of options, including traditional round diamonds and fancy-shaped diamonds, which makes it easy for customers to find the perfect diamond for their needs.
They have a wide range of options for different budgets and also offer financing options which can make the purchase more affordable. They also have a wide presence in the United States with over 750 store locations, making it easy for customers to find a store near them.
Brilliant Earth is known for providing ethically-sourced and socially responsible diamonds. They have strict standards for diamond selection and only choose diamonds that are conflict-free and have been mined using responsible methods.
They also have a wide range of options for different budgets and offer financing options. They have a user-friendly website which allows customers to customize their own ring, which is a unique feature. They also have a few showrooms and retail partners across the United States and Canada.
Overall, I personally liked the diamonds of Zales because of the prices of their diamonds. I really liked that they have diamonds at cheap rate.
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