brilliant earth vs Vrai: Which Is Better? (2023 Comparison)

Looking for know who’s better between brilliant earth vs Vrai Diamonds?

You’re in the right place!

This is our comparison of the brilliant earth vs Vrai.

In this article, I have reviewed both brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History

Brilliant Earth

Brilliant Earth is a company that specializes in ethically-sourced jewelry. Founded in 2005 by two friends who were inspired by their travels to Africa, Brilliant Earth began by selling diamond engagement rings that were certified to be conflict-free.

Since then, the company has expanded to offer a wide range of jewelry made from recycled precious metals and ethically-sourced gemstones. Brilliant Earth has become a leader in the responsible jewelry industry and is committed to transparency and sustainability in all aspects of their business.

It has a good history but this brand is not that old.

Vrai

I am familiar with Vrai & Oro, a company that specializes in lab-grown diamonds and sustainable fine jewelry. Vrai & Oro was founded in 2018 and offers an affordable and ethical alternative to mined diamonds.

The company is known for its commitment to transparency and sustainability. They use only 100% recycled gold and all their diamonds are lab-grown, meaning that they are free from the environmental and social issues that can be associated with mined diamonds.

Additionally, Vrai & Oro supports various charitable causes, through their Vrai.com Diamonds Foundation, which aims to make a positive impact on the communities they operate in.

2) Website Navigation

Brilliant Earth

I find that the website navigation of Brilliant Earth is very user-friendly and easy to navigate. The homepage has a clear menu bar with categories such as engagement rings, wedding bands, fine jewelry, and more.

This allows customers to easily find the type of jewelry they’re looking for. Within each category, there are further subcategories and filters that can be used to refine the search. For example, in the engagement ring category, customers can filter by diamond shape, metal type, and price range.

The website also includes a search bar, which makes it easy to find specific items. Overall, I find the website navigation of Brilliant Earth to be well-organized and easy to use.

Vrai

I find the website navigation of vrai.com to be simple and easy to use. The homepage has a clear menu bar with categories such as engagement rings, wedding bands, earrings, and more, which makes it easy to find the type of jewelry that the customer is looking for.

Within each category, there are further subcategories and filters that can be used to refine the search. For example, in the engagement ring category, customers can filter by diamond shape, metal type, and price range.

The website also includes a search bar, which makes it easy to find specific items. Overall, I find the website navigation of vrai.com to be well-organized and user-friendly.

Winner: Brilliant Earth is the winner because I find the website navigation of Brilliant Earth better.

3) Quality

Brilliant Earth

I find the quality of Brilliant Earth’s jewelry to be excellent. They use only high-quality, ethically-sourced materials in their products, including recycled precious metals and ethically-sourced gemstones.

The diamonds they use are certified to be conflict-free and they also offer lab-grown diamonds. The craftsmanship is also very impressive, with a great attention to detail.

The pieces are well-made and have a luxurious feel to them. Additionally, the company offers a lifetime warranty for all their jewelry which shows their commitment to the quality of their products.

Overall, I find the quality of Brilliant Earth’s jewelry to be very high and worth the price.

Vrai

I find that the quality of vrai.com’s diamonds are on par with those offered by Brilliant Earth. Both companies use high-quality, ethically-sourced materials in their products, including recycled precious metals and ethically-sourced gemstones.

Both companies use lab-grown diamonds, which are free from the environmental and social issues that can be associated with mined diamonds.

Additionally, Vrai.com has a lifetime warranty for all their jewelry, which shows their commitment to the quality of their products.

From my experience, both companies offer great quality jewelry, and it might come down to personal preference on design, budget and other factors when considering which one to go for.

Winner: I found the quality of Brilliant Earth to be excellent and the best.

4) Store Location

Brilliant Earth

I know that Brilliant Earth has a few physical store locations across the United States. Their locations include New York City, San Francisco, Chicago, and Denver. They also have a flagship store in Los Angeles.

These stores offer customers the opportunity to view and try on their jewelry in person. Additionally, Brilliant Earth has a virtual showroom which allows customers to try on their jewelry from the comfort of their own home.

The virtual showroom uses augmented reality technology to display the jewelry on a customer’s hand, so they can see how it looks before making a purchase. Overall, I know that Brilliant Earth has a limited number of physical store locations but also have virtual options to make it easy to see their products.

Vrai

I know that Vrai.com is an online-only store, which means they do not have any physical locations. Customers can browse and purchase their products exclusively through the Vrai.com website.

However, they do offer virtual consultations to assist customers in their purchase decision, where customers can talk to the Vrai.com team members and get their questions answered.

They also offer a 30-day return policy, which allows customers to return or exchange their purchase if they are not completely satisfied.

Overall, I know that Vrai.com does not have physical store locations but they do have virtual support options to help customers with their purchase decisions.

Winner: Brilliant Earth is the winner as it has physical stores.

5) Pricing

Brilliant Earth

I find that the pricing of Brilliant Earth’s jewelry to be on the higher end of the spectrum. They use high-quality, ethically-sourced materials in their products, which can be a factor in the pricing.

Additionally, their commitment to sustainability and ethical sourcing also contributes to the cost. However, they also have options for budget-conscious customers, such as their collection of lab-grown diamonds which are less expensive than natural diamonds and their use of recycled metal.

I find that Brilliant Earth’s pricing reflects the quality of their products and the extra effort they put into ensuring ethical sourcing and sustainability. Overall, Brilliant Earth’s jewelry is high-quality and ethically-sourced, but it comes with a higher price tag.

Vrai

I find that the pricing of Vrai.com’s jewelry to be relatively affordable compared to other high-end jewelry retailers.

As they use lab-grown diamonds which are less expensive than mined diamonds and also use recycled precious metals in their products, it allows them to keep the prices lower. Also, being an online-only store, they don’t have to bear the costs of physical locations which allows them to keep the prices competitive.

Their collections include a variety of styles and price points, making it accessible for a wide range of customers. Overall, I find that Vrai.com offers high-quality, ethically-sourced jewelry at a more affordable price point than some other retailers in the market.

Winner: Vrai is the winner of this category, as it has less price.

6) Shipping

Brilliant Earth

I know that Brilliant Earth offers a variety of shipping options to customers. They provide free standard shipping within the US, which usually takes 2-3 business days to arrive.

For customers who need their items sooner, they also offer expedited shipping options at an additional cost. They also offer international shipping, but shipping times and fees will vary depending on the destination.

Additionally, they also offer free in-store pickup for customers who live near one of their store locations. They also provide tracking information for all orders, so customers can track their package and know when to expect delivery. Overall, I find Brilliant Earth’s shipping options to be convenient and efficient.

Vrai

I know that Vrai.com offers free shipping within the US for all orders over $100, which usually takes 2-5 business days to arrive. They also offer expedited shipping options at an additional cost for customers who need their items sooner.

They also offer international shipping, but shipping times and fees will vary depending on the destination. They also provide tracking information for all orders, so customers can track their package and know when to expect delivery.

Additionally, they also offer free returns and exchanges within 30 days of purchase. Overall, I find Vrai.com’s shipping service to be efficient and customer-friendly.

Winner: Brilliant Earth is the winner

7) Return Policy

Brilliant Earth

I know that Brilliant Earth offers a 30-day return policy for their diamond jewelry. Customers can initiate a return by contacting customer service, and they will provide instructions on how to return the item.

The item must be returned in its original condition and accompanied by its original documentation. They also offer a lifetime warranty on all their diamond jewelry, which covers any manufacturing defects.

This warranty does not cover lost or stolen items. Additionally, they also offer free resizing for engagement and wedding rings within the first 60 days of purchase. Overall, I find Brilliant Earth’s return policy for diamond jewelry to be customer-friendly and easy to follow.

Vrai

I know that Vrai.com has a 30-day return policy for all their products. Customers can initiate a return by contacting customer service and they will provide instructions on how to return the item.

The item must be returned in its original condition. They also offer free returns and exchanges within the 30-day period.

The return policy of Vrai.com is similar to Brilliant Earth’s return policy, the main difference is that Vrai.com doesn’t offer lifetime warranty on their products but they do offer a 30-day return policy and free returns, which is a bit more lenient than Brilliant Earth’s policy.

Both companies offer returns and exchanges, but Vrai.com’s policy allows for a longer period to return or exchange and it is also free.

Winner: Brilliant Earth is the winner, as it has a lifetime warranty.

8) Customer Support

Brilliant Earth

I find the customer service of Brilliant Earth to be excellent. They have a dedicated customer service team that is available to answer questions and help customers with their purchases.

They can be reached by phone, email, or live chat. They also have a comprehensive FAQ section on their website which provides answers to common questions.

They are knowledgeable, friendly and prompt in their response. They are also willing to help with custom designs and provide additional information about the diamond or gemstones used in the pieces.

Overall, I find the customer service of Brilliant Earth to be very helpful and responsive.

Vrai

I find the customer service of Vrai.com to be excellent as well. They have a dedicated customer service team that can be reached by email or live chat.

They are available to answer questions and help customers with their purchases, they are knowledgeable and prompt in their response. They also offer virtual consultations to assist customers in their purchase decision.

The customer service team of Vrai.com is similar to Brilliant Earth’s customer service team, the main difference is that Vrai.com does not offer phone support, but they are available through email and live chat, which is still efficient and responsive.

Both companies have knowledgeable and friendly customer service teams but the way to reach them is different, Vrai.com is primarily through email and live chat.

Winner: Brilliant Earth is the winner.

9) Customer Reviews Online

Brilliant Earth

I have found that online customer reviews of Brilliant Earth are generally positive. Customers praise the quality and craftsmanship of the jewelry, as well as the company’s commitment to ethical sourcing and sustainability.

Many customers also mention the helpfulness of the customer service team and the ease of the online shopping experience. Some customers have also noted that the prices are on the higher end, but they believe that the quality and ethical sourcing is worth it.

Overall, I found that the majority of customers have had a good experience with Brilliant Earth and are satisfied with their purchase. At the end I am very satisfied with their customer online reviews of Brilliant Earth.

Vrai

From my research, I found that online customer reviews of Vrai.com are generally positive as well. Customers praise the quality and craftsmanship of the jewelry, as well as the company’s commitment to ethical sourcing and sustainability.

Many customers also mention the affordability of the products and the ease of the online shopping experience. Some customers have also noted that the customer service team is helpful and responsive.

In comparison with Brilliant Earth, Vrai.com’s reviews tend to focus more on the affordability and value for money aspect of their products.

Both companies have positive reviews with customers praising the quality and ethical sourcing of their products, but Vrai.com also receives praise for their more affordable prices.

Winner: Brilliant Earth is the winner.

10) Warranty

Brilliant Earth

I know that Brilliant Earth offers a lifetime warranty on all their diamond jewelry which covers any manufacturing defects. This warranty does not cover lost or stolen items.

This warranty applies only to the original purchaser and is non-transferable. To make a claim under the warranty, customers need to contact customer service and provide a copy of the original purchase receipt and the warranty card.

They will also need to provide a detailed description of the issue and any additional information or documentation that may be required.

I find this warranty to be a great added value and a sign of the confidence they have in the quality of their products.

Vrai

I know that Vrai & Oro offers a limited warranty on their diamond jewelry, which covers any manufacturing defects. This warranty applies only to the original purchaser and is non-transferable.

To make a claim under the warranty, customers need to contact customer service and provide a copy of the original purchase receipt. They will also need to provide a detailed description of the issue and any additional information or documentation that may be required.

The warranty covers the replacement of the defective product with the same product or one of equal value. It’s worth noting that their warranty is limited compared to Brilliant Earth’s, which is lifetime and also covers all their diamond jewelry.

However, it is still a great added value that shows confidence in the quality of their products.

winner: Brilliant Earth is the winner, as it is clear they have a lifetime warranty.

Overall Winner

I have found that both Brilliant Earth and Vrai.com are excellent options for ethically-sourced and sustainable jewelry. However, there are some areas where Brilliant Earth stands out in comparison to Vrai.com.

Firstly, Brilliant Earth has a wider range of jewelry options available. They offer a wide variety of diamond engagement rings, wedding bands, and fine jewelry, as well as lab-grown diamonds, which are a more affordable and sustainable option.

Vrai.com also offers a wide range of products but the selection is not as extensive as Brilliant Earth.

Additionally, Brilliant Earth has a stronger commitment to transparency and ethical sourcing. They are a leader in the responsible jewelry industry and are committed to ensuring that all their diamonds are conflict-free and that their gold and other precious metals are responsibly sourced.

Vrai.com also has a commitment to ethical sourcing, but Brilliant Earth’s commitment is more extensive.

Furthermore, Brilliant Earth has a lifetime warranty on all their diamond jewelry, which is a great added value and a sign of their confidence in the quality of their products. Vrai.com also has a limited warranty on their diamond jewelry, but it’s not as comprehensive as Brilliant Earth’s.

Lastly, Brilliant Earth has a few physical store locations across the United States, which allows customers to view and try on their jewelry in person. Vrai.com is an online-only store and does not have any physical locations.

In conclusion, both Brilliant Earth and Vrai.com are great options for ethically-sourced and sustainable jewelry. However, Brilliant Earth has a wider range of jewelry options available, a stronger commitment to transparency and ethical sourcing, a lifetime warranty on all their diamond jewelry, and physical store locations.

These factors make Brilliant Earth a better option for those looking for a wider range of products and a higher level of commitment to ethical sourcing.

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