brilliant earth Vs kay Jewelers: Which Is Better? (2023 Comparison)

Looking for know who’s better between brilliant earth Vs kay Jewelers?

You’re in the right place!

This is our comparison of the brilliant earth Vs kay Jewelers.

In this article, I have reviewed both the brands in-depth and will fully explain to you which one is better.

Let’s get started with an in-depth look at what sets these brands apart.

1) History

Brilliant Earth

Eric Grossberg and Beth Gerstein founded Brilliant Earth in 2005. They were inspired to start the company after learning about the human rights and environmental abuses associated with diamond mining.

They wanted to create a brand that offered ethically sourced and sustainably mined diamonds, while also providing exceptional customer service.

They began by building relationships with diamond suppliers who shared our values and soon became one of the leading sources of ethically sourced diamonds in the industry. Today, Brilliant Earth is recognized as a leader in the movement for responsible diamond mining.

kay Jewelers

kay Jewelers brand was started in 1916 by Edmund and Morris Kay. They had a passion for diamonds and wanted to create a brand that offered high-quality diamonds at affordable prices.

They began by sourcing diamonds from around the world and carefully selecting only the best ones to sell to customers. Over the years, kay Jewelers has grown and become a well-known brand in the diamond industry.

Today, they continue to offer a wide range of diamond jewelry at great prices, while also ensuring that their diamonds are ethically sourced. They have many loyal customers who trust them for their quality and affordability.

2) Website Navigation

Brilliant Earth

The website navigation of Brilliant Earth is simple and easy to use. The homepage has a menu bar at the top of the page with links to different sections of the website.

These sections include Engagement Rings, Wedding Rings, Jewelry, and Loose Diamonds. Users can also find a search bar on the homepage, which makes it easy to find specific items.

The website is also divided into categories such as diamond shape, metal type and setting style, making it easy to find the perfect ring. On the bottom of the page, there is a customer service section with frequently asked questions, and a contact us option where users can reach out to Brilliant Earth.

kay Jewelers

Kay.com diamonds brand website navigation is user-friendly and straightforward. The website homepage has a menu bar at the top of the page that includes links to the different sections of the website.

These sections include Engagement Rings, Wedding Rings, Diamonds, and Jewelry. Users can easily search for specific items using the search bar on the homepage. The website is also divided into categories such as diamond shape, metal type, and style, which makes it easy for users to find the perfect ring.

There is also a “Shop by Price” option that allows users to browse for items within a specific price range. On the bottom of the page, there is a customer service section that includes a frequently asked questions and a contact us option for users to reach out to Kay.com diamonds brand.

Winner: Brilliant Earth is the winner because it has a lot of navigations.

3) Quality

Brilliant Earth

Brilliant Earth diamond quality is exceptional. They only source diamonds that are ethically mined and are conflict-free. They have a rigorous selection process that ensures that only the best quality diamonds are used in their jewelry.

They only sell GIA certified diamonds, which are the most respected and trusted certificates in the industry. They also offer a wide range of diamond cuts, shapes, and sizes, so customers can find the perfect diamond for their needs.

Brilliant Earth also provides detailed information about each diamond on its website, including its carat weight, color, clarity, and cut. They also offer a lifetime warranty and a free diamond resetting service to ensure customer satisfaction.

kay Jewelers

Kay Jewelers quality is very high, they have been providing customers with high-quality diamonds for over 100 years. They source their diamonds from around the world and carefully select only the best ones to sell to customers.

They only sell GIA certified diamonds, which are the most respected and trusted certificates in the industry. They offer a wide range of diamond cuts, shapes, and sizes, so customers can find the perfect diamond for their needs.

Kay Jewelers also provides detailed information about each diamond on its website, including its carat weight, color, clarity, and cut. They also offer a lifetime warranty, and their diamonds are ethically sourced to ensure customer satisfaction.

Winner: Kay Jewelers is the winner.

4) Store Location

Brilliant Earth

Brilliant Earth diamonds have store locations in several major cities across the United States. They have showrooms in New York, San Francisco, Los Angeles, Chicago, and Denver. They also have a showroom in Toronto, Canada.

These showrooms offer a wide range of diamond jewelry, including engagement rings, wedding bands, and other diamond jewelry. Customers can also view loose diamonds, and the staff is available to answer any questions and help customers find the perfect diamond.

Customers can also book private appointments to see a selection of diamonds and jewelry in a more personal setting. The company also has an online store for customers who prefer to shop from the comfort of their own homes.

kay Jewelers

Kay Jewelers have store locations in many states across the United States, including New York, California, Texas, and Florida. They also have showrooms in several major cities such as New York City, Los Angeles, and San Francisco.

These showrooms offer a wide range of diamond jewelry including engagement rings, wedding bands, and other diamond jewelry. Customers can also view loose diamonds and the staff is available to answer any questions and help customers find the perfect diamond.

Customers can also book private appointments to see a selection of diamonds and jewelry in a more personal setting. Kay also has an online store for customers who prefer to shop from the comfort of their own homes.

They have a wide range of diamond jewelry available online, and customers can also have them delivered to their doorstep.

Winner: Kay Jewelers is the winner.

5) Pricing

Brilliant Earth

The pricing of Brilliant Earth diamonds varies depending on the diamond’s carat weight, color, clarity, and cut. They offer a wide range of diamonds to suit every budget, with prices starting as low as a few hundred dollars for a small diamond and going up to several thousand dollars for a larger, higher-quality diamond.

They also offer financing options to help customers spread the cost of their purchase over time. They also have a wide range of engagement rings, wedding bands, and other diamond jewelry available at different price points, so customers can find something that fits their budget.

Overall, Brilliant Earth diamonds are considered to be a great value for the quality and ethical sourcing of their diamonds.

kay Jewelers

Kay Jewellers pricing varies depending on the diamond’s carat weight, color, clarity, and cut. They offer a wide range of diamonds to suit every budget, from small and affordable to larger, high-quality diamonds.

They also have a wide range of engagement rings, wedding bands, and other diamond jewelry available at different price points. Kay Jewelers are considered to be a great value for the quality and ethical sourcing of their diamonds.

They also offer financing options to help customers spread the cost of their purchase over time. Kay Jewelers are known for providing high-quality diamonds at affordable prices, making it accessible to many customers. They also have a price matching policy, where they match the price of any competitor.

Winner: Kay Jewelers is the winner.

6) Shipping

Brilliant Earth

Brilliant Earth offers fast and reliable shipping service. They ship their jewelry to customers in the United States and Canada for free via FedEx.

They also offer expedited shipping options for an additional fee. Customers can track their orders online and receive a tracking number via email. They also offer international shipping for an additional fee. They take extra precautions to ensure that their jewelry is protected during shipping.

They package their jewelry in a secure box and use a signature required delivery service to ensure that their customers receive their jewelry safely. They also have a 30-day return policy and a lifetime warranty on all of their jewelry, which makes their shipping service more secure and customer-friendly.

kay Jewelers

Kay Jewelers offer better shipping service than Brilliant Earth. They offer free shipping service via FedEx for all orders within the United States and Canada. They also offer expedited shipping options for an additional fee.

Kay Jewelers provides a tracking number via email, so customers can track their orders online. They also offer international shipping for an additional fee. They take extra precautions to ensure that their jewelry is protected during shipping.

They package their jewelry in a secure box and use a signature required delivery service to ensure that their customers receive their jewelry safely. They also have a 30-day return policy and a lifetime warranty on all of their jewelry, which makes their shipping service more secure and customer-friendly.

Winner: Kay Jewelers is the winner.

7) Return Policy

Brilliant Earth

Brilliant Earth Diamonds offers a 30-day return policy for their customers. If a customer is not completely satisfied with their purchase, they can return it for a full refund or exchange within 30 days of receiving it.

The item must be in its original condition and accompanied by all original documentation. The customer is responsible for the return shipping costs. They also provide a lifetime warranty on their jewelry, which covers any defects in craftsmanship.

In case of a warranty claim, Brilliant Earth Diamonds will repair or replace the item at no additional cost to the customer. The return policy and lifetime warranty of Brilliant Earth Diamonds is designed to ensure customer satisfaction and peace of mind.

kay Jewelers

The return policy of Kay Jewelers is better than Brilliant Earth because it offers a 60-day return policy for their customers. If a customer is not completely satisfied with their purchase, they can return it for a full refund or exchange within 60 days of receiving it.

This gives customers more time to make sure they are completely satisfied with their purchase. The item must be in its original condition and accompanied by all original documentation.

The customer is responsible for the return shipping costs. Kay Jewelers also provide a lifetime warranty on their jewelry, which covers any defects in craftsmanship. The return policy and lifetime warranty of Kay Jewelers is designed to ensure customer satisfaction and peace of mind.

Winner: Kay Jewelers is the winner.

8) Customer Support

Brilliant Earth

Brilliant Earth provides excellent customer care. They have a dedicated customer service team that is available to assist customers with any questions or concerns they may have.

They can be reached by phone, email, or live chat. They are happy to help customers with everything from selecting the perfect diamond to tracking their order. They also have a comprehensive FAQ section on their website that answers many common questions.

They also offer a free diamond resetting service, which means they will reset the diamond in the customer’s ring for free. Their customer service team is knowledgeable and friendly, and they always strive to ensure that their customers are completely satisfied with their experience.

kay Jewelers

The customer care of Kay Jewelers is better than Brilliant Earth. They have a dedicated customer service team that is available to assist customers with any questions or concerns they may have.

They can be reached by phone, email, or live chat, and they are available to help customers 24/7. They are happy to help customers with everything from selecting the perfect diamond to tracking their order. They also have a comprehensive FAQ section on their website that answers many common questions.

They also offer a free diamond resetting service, which means they will reset the diamond in the customer’s ring for free. They have a team of knowledgeable and friendly customer service representatives who are dedicated to ensuring customer satisfaction.

Winner: Kay Jewelers is the winner.

9) Customer Reviews Online

Brilliant Earth

Brilliant Earth has received many positive customer reviews. Customers have praised the company for their high-quality diamonds, excellent customer service, and commitment to ethical sourcing.

Many customers have also commented on the wide range of diamond shapes, sizes and styles available, making it easy for them to find the perfect diamond. Customers have also appreciated the lifetime warranty and free diamond resetting service offered by Brilliant Earth.

Many customers have also appreciated the transparency and detailed information provided by Brilliant Earth about the diamond and its origin. Overall, customers have had a great experience with Brilliant Earth and have recommended them to others.

kay Jewelers

Kay Jewelers have received many positive customer reviews and are considered to be better than Brilliant Earth. Customers have praised the company for their high-quality diamonds, excellent customer service, and commitment to ethical sourcing.

Many customers have also commented on the wide range of diamond shapes, sizes and styles available, making it easy for them to find the perfect diamond. Customers have also appreciated the lifetime warranty and free diamond resetting service offered by Kay Jewelers.

Many customers have also praised the affordability of their diamonds and how easy the process of buying diamonds was. Overall, customers have had a great experience with Kay Jewelers and have recommended them to others. They are considered to be one of the best diamond brands in the market.

Winner: Kay Jewelers is the winner.

10) Warranty

Brilliant Earth

Brilliant Earth offers a lifetime warranty on all of their diamonds. This warranty covers any defects in craftsmanship or materials. If a customer experiences any issues with their diamond, Brilliant Earth will repair or replace the diamond at no additional cost to the customer.

This warranty also covers the diamond resetting service, which means they will reset the diamond in the customer’s ring for free. The warranty does not cover normal wear and tear, or any damage caused by accidents or improper care. Customers can easily claim their warranty by contacting Brilliant Earth customer service team.

They will provide instructions on how to proceed with the warranty claim. The lifetime warranty of Brilliant Earth diamonds is designed to ensure customer satisfaction and peace of mind.

kay Jewelers

The warranty on Kay Jewelers is better than Brilliant Earth because it offers a lifetime warranty on all of their diamonds which covers any defects in craftsmanship or materials.

Kay Jewelers also covers the diamond resetting service, which means they will reset the diamond in the customer’s ring for free. Additionally, they offer a free cleaning and inspection service for the life of the diamond. This means that customers can bring their diamond back to the store for a free cleaning and inspection to make sure it is in good condition.

The warranty does not cover normal wear and tear, or any damage caused by accidents or improper care. The warranty offered by Kay Jewelers is more comprehensive and ensures that customers are satisfied with their purchase for a lifetime.

Winner: Kay Diamond is the winner because it offers better warranty.

Overall Winner

Kay Jewelers is a well-known and reputable diamond retailer that offers a wide range of high-quality diamonds at competitive prices. They have a wide variety of diamonds to choose from, including round, princess, cushion, and more.

Additionally, they offer a wide range of diamond cuts, including brilliant, cushion, and princess cuts. They also offer a wide range of diamond carat weights, so you can choose the perfect diamond for your budget.

Brilliant Earth is another well-known diamond retailer, but overall, Kay Jewelers is the better option. For one, Kay Jewelers has a wider variety of diamonds to choose from, including more diamond cuts and carat weights. Additionally, Kay Jewelers offers more competitive prices than Brilliant Earth.

Kay Jewelers also offers more options when it comes to buying a diamond. They offer a wide range of diamond shapes, including round, princess, cushion, and more.

They also offer a wide range of diamond cuts, including brilliant, cushion, and princess cuts. They also offer a wide range of diamond carat weights, so you can choose the perfect diamond for your budget.

In terms of customer service, Kay Jewelers stands out as well. They have a dedicated team of experts who can help you with any questions you may have about diamonds. They also offer a 30-day return policy, so you can feel confident in your purchase.

In conclusion, when it comes to purchasing a diamond, Kay Jewelers is the better option overall. They offer a wider variety of diamonds, more competitive prices, and better customer service than Brilliant Earth.

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