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Brilliant Earth Reviews

Welcome to the review of Brilliant Earth! Brilliant Earth is a diamond and jewelry retailer that is committed to ethical sourcing and sustainability.

In this article, we will take a closer look at the company’s history, product offerings, diamond sourcing process, customer service, online shopping experience, pricing, and customer reviews. We will also compare Brilliant Earth to other diamond and jewelry retailers to give you a comprehensive understanding of what sets this company apart.

So if you’re considering purchasing from Brilliant Earth, or if you’re simply interested in learning more about ethical diamond sourcing and sustainability, this article is for you.

Company Background

Brilliant Earth was founded in 2005 by Beth Gerstein and Eric Grossberg. The company’s mission is to provide high-quality, ethically-sourced diamonds and jewelry while promoting social and environmental responsibility. Brilliant Earth is a certified B Corp, meaning it meets rigorous standards of social and environmental performance, accountability, and transparency.

One of the unique features of Brilliant Earth is its commitment to using only ethically-sourced diamonds and gemstones. The company tracks its diamonds from mine to market to ensure they are not contributing to human rights abuses or environmental destruction. Additionally, Brilliant Earth uses recycled precious metals to reduce the environmental impact of mining.

Brilliant Earth has grown significantly since its founding and now has showrooms in several major cities across the United States, including San Francisco, Los Angeles, and New York City. In addition to its brick-and-mortar locations, Brilliant Earth also operates an online store that offers customers the ability to customize their own engagement rings and other jewelry.

Product Offerings

Brilliant Earth offers a wide range of products, including engagement rings, wedding rings, and fine jewelry. Here’s a closer look at the company’s product offerings:

  • Engagement Rings: Brilliant Earth offers a vast selection of engagement rings in a variety of styles and designs. Customers can choose from a range of metals, including platinum, gold, and rose gold, and can customize the diamond shape, size, and quality to suit their preferences.
  • Wedding Rings: The company’s wedding ring collection includes classic and contemporary designs, as well as a range of metals and finishes.
  • Fine Jewelry: Brilliant Earth’s fine jewelry collection includes earrings, necklaces, bracelets, and more. The company’s designs are inspired by nature and feature a variety of gemstones, including sapphires, rubies, and emeralds.
  • Custom Jewelry: In addition to its standard product offerings, Brilliant Earth also offers a customization service that allows customers to design their own engagement rings and other pieces of jewelry.

One of the standout features of Brilliant Earth’s product offerings is the company’s commitment to ethical sourcing and sustainability. All of the diamonds used by the company are ethically sourced and tracked from mine to market, and the company uses recycled precious metals in its jewelry to reduce its environmental impact. Overall, Brilliant Earth’s product offerings are designed to appeal to customers who are looking for high-quality, responsibly-sourced jewelry.

Diamond Sourcing and Certification

Brilliant Earth is committed to using only ethically-sourced diamonds that are free from human rights abuses and environmental damage. Here’s a closer look at the company’s diamond sourcing and certification process:

  • Ethical Sourcing: Brilliant Earth sources its diamonds from mines that follow strict labor and environmental standards. The company works only with suppliers who adhere to the Kimberley Process, which is an international certification scheme that ensures diamonds are conflict-free.
  • Recycled Diamonds: In addition to ethically-sourced diamonds, Brilliant Earth also offers recycled diamonds. These diamonds are reclaimed from old jewelry and repurposed for new pieces, reducing the demand for new mining.
  • Lab-Created Diamonds: Brilliant Earth also offers lab-created diamonds, which are identical to natural diamonds but are created in a laboratory setting. These diamonds have a lower environmental impact than natural diamonds and are often less expensive.
  • Certification: All of the diamonds used by Brilliant Earth are certified by third-party organizations such as the Gemological Institute of America (GIA) and the International Gemological Institute (IGI). These certifications verify the quality and authenticity of the diamonds.

Customer Service and Support

Brilliant Earth is known for its high level of customer service and support. Here’s what you can expect when working with Brilliant Earth:

  • Personalized Service: Brilliant Earth offers personalized service to each customer, whether you are shopping in one of their showrooms or online. The company’s jewelry specialists are trained to guide you through the process of selecting the perfect piece of jewelry, and they are available to answer any questions you may have.
  • Showroom Appointments: If you live near one of Brilliant Earth’s showrooms, you can schedule an appointment to view their collection in person. During your appointment, a jewelry specialist will guide you through the selection process and help you find the perfect piece.
  • Online Chat: If you prefer to shop online, Brilliant Earth offers a live chat service that allows you to ask questions and get advice from a jewelry specialist in real-time.
  • Free Shipping and Returns: Brilliant Earth offers free shipping and returns on all orders, making it easy to try out their products risk-free.
  • Warranty and Repairs: Brilliant Earth offers a lifetime warranty on all of their jewelry, which covers repairs and maintenance for the life of the piece.

Online Shopping Experience

Brilliant Earth’s online shopping experience is designed to be user-friendly and informative. Here’s what you can expect when shopping on their website:

  • Easy Navigation: The website is easy to navigate, with a clean layout and intuitive menus. You can browse by product type, metal, gemstone, or collection.
  • Detailed Product Pages: Each product page includes detailed information about the piece of jewelry, including specifications, images, and pricing.
  • Virtual Try-On: Brilliant Earth offers a virtual try-on feature that allows you to see how a piece of jewelry will look on your hand. This feature uses augmented reality technology to create a realistic image of the ring on your finger.
  • Diamond Education: Brilliant Earth provides extensive diamond education resources on their website, including a diamond guide, a cut guide, and a certification guide. These resources help customers make informed decisions about their purchases.
  • Customization Options: If you want to customize a piece of jewelry, Brilliant Earth offers an easy-to-use customization tool that allows you to select the metal, gemstone, and other specifications for your piece.
  • Financing Options: Brilliant Earth offers financing options through Affirm, which allows you to pay for your purchase over time with monthly payments.

Pricing and Value

rilliant Earth’s pricing is transparent and competitive, and the company is committed to offering high-quality jewelry at a fair price. Here’s what you can expect when shopping with Brilliant Earth:

  • Competitive Pricing: Brilliant Earth’s pricing is competitive with other high-end jewelry retailers. The company’s focus on ethical sourcing and sustainability does not come at a significant premium.
  • Transparent Pricing: Brilliant Earth’s pricing is transparent, with no hidden fees or markups. The company provides detailed information about the materials and labor costs that go into each piece of jewelry.
  • Value for Money: While Brilliant Earth’s prices are not the lowest on the market, the company’s commitment to ethical sourcing and sustainability, along with their lifetime warranty and free shipping and returns, provide customers with good value for their money.
  • Financing Options: If you are not able to pay for your purchase upfront, Brilliant Earth offers financing options through Affirm. This allows you to pay for your purchase over time with manageable monthly payments.

Reviews and Testimonials

Brilliant Earth has a strong reputation for customer satisfaction, as evidenced by the many positive reviews and testimonials the company has received. Here are some examples of what customers have to say about their experiences with Brilliant Earth:

  • “The ring I purchased from Brilliant Earth is absolutely stunning. The craftsmanship is top-notch, and the customer service was excellent from start to finish. I highly recommend this company!” – Sarah B.
  • “I was blown away by the selection of ethically sourced diamonds and gemstones on Brilliant Earth’s website. The virtual try-on feature made it easy to find the perfect ring, and the customer service team was incredibly helpful throughout the process.” – Michael W.
  • “I had a great experience shopping with Brilliant Earth. Their customer service team was responsive and helpful, and the free shipping and returns made it easy to try out a few different options before making a final decision.” – Rachel C.
  • “I love that Brilliant Earth is committed to sustainability and ethical sourcing. It’s great to know that my ring was made with materials that were sourced responsibly.” – Ashley S.

Competitor Comparison

When it comes to ethical and sustainable jewelry, Brilliant Earth is not the only company in the market. Here’s how it compares to some of its competitors:

  • James Allen: James Allen is a popular online diamond retailer that offers a wide selection of high-quality diamonds and engagement rings. While the company does offer some ethical and sustainable options, it does not have the same level of commitment to these issues as Brilliant Earth.
  • MiaDonna: MiaDonna is another company that specializes in ethical and sustainable jewelry. Like Brilliant Earth, the company is committed to using conflict-free diamonds and recycled metals. However, MiaDonna’s selection is more limited than Brilliant Earth’s.
  • Clean Origin: Clean Origin is an online retailer that offers lab-grown diamonds as an eco-friendly alternative to traditional diamonds. While the company’s focus on sustainability is similar to Brilliant Earth’s, its selection is more limited.
  • Blue Nile: Blue Nile is a well-known online diamond retailer that offers a wide selection of high-quality diamonds and engagement rings. While the company does offer some ethically sourced options, it does not have the same level of commitment to sustainability as Brilliant Earth.


In conclusion, Brilliant Earth is a highly reputable and ethical jewelry company that offers high-quality products, excellent customer service, and a commitment to sustainability and ethical sourcing. The company’s wide selection of ethically sourced diamonds and gemstones, along with its commitment to transparency and fair pricing, make it a top choice for customers looking for high-quality jewelry with a conscience.

Brilliant Earth’s dedication to sustainability and ethical sourcing is evident throughout its supply chain, from its partnerships with responsible suppliers to its use of recycled materials in its jewelry. The company’s commitment to customer service is also notable, with a highly responsive and helpful support team that makes the shopping experience easy and enjoyable.

Overall, Brilliant Earth is a leader in the ethical and sustainable jewelry market, and its commitment to these issues makes it a standout company in the industry. If you’re in the market for high-quality jewelry that is ethically sourced and sustainably made, Brilliant Earth is a company worth considering.

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