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Top 5 Best Place To Buy Ruby Online (2023 Review)

Looking for the best place to buy ruby online ?

In this article, I will tell you the top places to buy ruby online.

I have conducted thorough research to ensure that you don’t waste your money buying ruby from the wrong place. This list is based on feedback from individuals who have actually bought ruby online.

I worked hard for the research of this article. Because I don’t want you to waste your money buying ruby from the wrong place.

I prepared this list by gathering feedback from individuals who have actually purchased rubies online.

I am confident that, after reading this, you will have the information you need to make the right choice for you.

My stores picks are based on their product warranty, features, durability and brand popularity below.

I have also written their benefits and drawbacks to help you in making right purchase.

Let’s get started!

Best Place To Buy Ruby

Best Place To Buy Ruby

1. James Allen

James Allen is a leading online retailer of diamond and gemstone jewelry, offering a wide selection of high-quality rubies at competitive prices. With a focus on transparency and customer experience, James Allen has become a trusted name in the industry.

What I Like the Most

  • James Allen has a vast selection of rubies, including both heated and untreated options, and prices that range from under $1,000 to over $50,000.
  • The website’s 360-degree viewing technology allows customers to see each ruby’s cut, color, and clarity in great detail, making it easier to find the perfect gemstone.
  • James Allen offers free shipping and returns on all orders, making it a hassle-free shopping experience.
  • Customers can enjoy a free lifetime warranty on their ruby jewelry, covering routine maintenance such as tightening of the stones and one free ring resizing within the first year.

Stand Out Features

  • James Allen’s selection of rubies is extensive, with over 200 gemstones available at any given time.
  • The company sources its rubies directly from ethical suppliers and provides detailed information about each gemstone’s origin and treatment status, ensuring transparency in the sourcing process.
  • James Allen offers a variety of customizable ring settings, allowing customers to create a unique piece of jewelry to suit their tastes.
  • The website’s user-friendly interface makes it easy to search for and compare different ruby options based on price, carat weight, and other factors.


  • As an online retailer, James Allen does not offer the opportunity for customers to physically examine the ruby before purchasing, which may be a disadvantage for some buyers.
  • While James Allen has a broad selection of rubies, the availability of specific gemstones can be limited, and customers may have to wait for new inventory to arrive.
  • The price of rubies can be quite high, and customers should be prepared to spend a significant amount of money on a high-quality ruby from James Allen.

2. Brilliant Earth

Brilliant Earth is an online retailer specializing in ethically sourced, conflict-free diamonds and gemstones, including rubies. The company is committed to responsible sourcing and donates a portion of its profits to environmental and social causes.

What I Like the Most

Brilliant Earth’s commitment to ethical and sustainable sourcing is one of their most attractive features. They offer a variety of rubies that are traceable back to their origins, so you can feel good about where your jewelry came from. Additionally, Brilliant Earth donates 5% of their profits to various charitable causes, which makes purchasing from them even more rewarding.

Standout Features

Here are a few features that make Brilliant Earth stand out when it comes to buying rubies:

  1. Brilliant Earth is committed to sourcing their gemstones and metals in a responsible and sustainable way. This is a huge plus if you’re concerned about the impact of your jewelry choices.
  2. Brilliant Earth offers a range of rubies in various shapes, sizes, and price points. Whether you’re looking for a simple solitaire ring or a statement necklace, they have plenty of options to choose from.
  3. If you have a specific vision in mind for your ruby jewelry, Brilliant Earth offers custom design services. This means you can work with a jewelry expert to create a one-of-a-kind piece that perfectly suits your style.


  • Because of their commitment to ethical sourcing and sustainability, Brilliant Earth’s prices may be higher than other retailers. However, this can be seen as an investment in a more responsible and socially conscious approach to jewelry.
  • Brilliant Earth has a few showrooms where you can view their jewelry in person, but the selection may be more limited than what you can find online. If you prefer to see and touch the jewelry before making a purchase, this could be a drawback.
  • Rubies are rare and in high demand, which means that Brilliant Earth’s selection may be limited at times. This can be frustrating if you’re looking for a specific type of ruby and it’s not currently available.

3. Blue Nile

Blue Nile is a leading online retailer of diamonds and fine jewelry, offering a wide selection of rubies at various price points. The company is committed to ethical sourcing and sustainability, making it a popular choice among environmentally conscious consumers.

What I like the most

Blue Nile’s selection of rubies is impressive. They offer natural rubies, heated rubies, and unheated rubies in a range of sizes and shapes. Their prices are also very competitive, making it easy for customers to find a ruby that fits their budget.

Stand out features

  • Blue Nile offers a huge selection of rubies in different shapes, sizes, and cuts, making it easy for customers to find the perfect ruby for their needs.
  • They provide a 360-degree view of each ruby on their website, allowing customers to see the gemstone from every angle.
  • Blue Nile offers a lifetime warranty on all their jewelry, including rubies. This means that they will cover any repairs or maintenance needed to keep the ruby looking its best.
  • They have a team of GIA-certified gemologists who inspect each ruby to ensure its quality and authenticity.
  • Blue Nile offers free shipping and returns on all orders, making it easy for customers to try out different rubies and find the perfect one.


  • As an online retailer, customers cannot physically examine the ruby before making a purchase. However, Blue Nile does provide a 360-degree view of each ruby on their website to give customers a better idea of what they’re buying.
  • Blue Nile’s selection of unheated rubies is limited compared to their selection of heated and natural rubies. Customers looking for an unheated ruby may need to look elsewhere.
  • Some customers have reported issues with Blue Nile’s customer service, including long wait times and difficulty getting in touch with representatives.

4. Leibish & Co.

Leibish & Co. is a reputable retailer specializing in colored gemstones, including rubies. They are known for their exquisite collection of high-quality and rare gemstones.

What I Like the Most:

Leibish & Co. has an extensive selection of rubies in various shapes, sizes, and color intensities. They offer both natural and lab-created rubies, allowing customers to choose based on their preferences and budget.

Stand Out Features:

  • Leibish & Co. is renowned for their expertise in colored gemstones, including rubies. They have a team of gemologists who carefully select each ruby, ensuring that they meet the highest standards of quality and beauty.
  • The company offers a wide range of customization options, allowing customers to create bespoke ruby jewelry. Their skilled artisans can design unique pieces tailored to the customer’s vision, incorporating rubies in stunning and personalized designs.
  • Leibish & Co. provides detailed information and certifications for each ruby, including the origin, color grading, and any enhancements. This transparency helps customers make informed decisions about their purchase.
  • They offer excellent customer service, with knowledgeable gemstone experts who are available to assist customers throughout their buying journey. They can provide guidance on selecting the perfect ruby and answer any questions or concerns.


Leibish & Co. is a luxury retailer specializing in rare and high-quality gemstones, which means their prices may be higher compared to some other retailers. However, the quality and uniqueness of their rubies justify the investment for many customers.

5. Brian Gavin Diamonds

Brian Gavin Diamonds is a trusted jewelry retailer that offers a selection of ruby jewelry, including engagement rings, earrings, and pendants. They are known for their exceptional craftsmanship and attention to detail.

What I Like the Most:

Brian Gavin Diamonds offers a range of stunning ruby jewelry pieces, crafted with precision and expertise. Their collection includes both natural and lab-created rubies, providing options for different preferences and budgets.

Stand Out Features:

  1. The company is known for their superior diamond cutting techniques, and they apply the same level of craftsmanship to their ruby jewelry. This ensures that the rubies in their pieces are beautifully cut, maximizing their brilliance and color.
  2. Brian Gavin Diamonds offers customization options, allowing customers to personalize their ruby jewelry. They can work with customers to create unique designs or modify existing designs to incorporate rubies in a way that suits their style.
  3. The retailer provides detailed product information and high-resolution images for each ruby jewelry piece. This helps customers assess the quality and beauty of the rubies before making a purchase.
  4. They offer a lifetime trade-up guarantee, allowing customers to upgrade their ruby jewelry in the future. This can be beneficial for those who may want to start with a smaller ruby and eventually upgrade to a larger one.


Brian Gavin Diamonds primarily focuses on diamond jewelry, and their selection of rubies may not be as extensive compared to specialized gemstone retailers. However, they still offer a good variety of ruby pieces to choose from.


In conclusion, there are many great options for buying rubies depending on your preferences and budget. Online retailers like James Allen, Blue Nile, Brilliant Earth and Brian Gavin offer a wide selection of high-quality rubies with customization options and ethical sourcing practices.

Ultimately, it’s important to do your research and consider your priorities when choosing the best place to buy a ruby.


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