Top 5 Best Place To Buy Pink Diamond (2023 Review)

Looking for the best place to buy pink diamond online ?

In this article I will tell you the top places to buy pink diamond online.

I worked hard for the research of this article. Because I don’t want you to waste your money buying pink diamond from the wrong place.

I have prepared this list after asking from persons who had actually bought pink diamond online and collected their feedback.

I am confident that, after reading this, you will have the information you need to make the right choice for you.

My stores picks are based on their product warranty, features, durability and brand popularity below.

I have also written their benefits and drawbacks to help you in making right purchase.

Let’s get started!

Best Place To Buy Pink Diamond

Best Place To Buy Pink Diamond

1. James Allen

James Allen is the go-to spot for all your diamond needs. As one of the largest online retailers of loose diamonds, they have an incredible selection of fancy-colored diamonds, white diamonds, and unique jewels that are sure to impress.

Whether you’re in the market for a new engagement ring or just want to treat yourself to a stunning piece of jewelry, James Allen has you covered.

What I like the most 

James Allen is the place to go for pink diamonds, with an impressive collection of untreated pink diamonds available for as low as $2000. Not only that, but when you purchase a premium fancy pink diamond with a retail value of over $30,000, you’ll get a free ring setting option worth up to $1500.

But the perks don’t stop there, James Allen also offers a free lifetime warranty on all diamond jewelry, covering routine maintenance such as re-tipping prongs, rhodium plating white gold, and tightening of the stones, and even one free ring resizing within the first year.

So, if you’re looking for a pink diamond that’s sure to impress, James Allen is the way to go, with their 360-degree viewing technology, you can see the cut, details, and color schemes of each stone, and they even have over 600 pink diamonds available in their exclusive fancy-colored loose diamond department. Don’t wait any longer, get your hands on the pink diamond of your dreams.

Some interesting features include: 

  • James Allen offers a unique 360-degree viewing technology, allowing customers to view each diamond separately and inspect its cut, clarity, and color scheme with ease.
  • The company boasts an impressive selection of fancy-colored diamonds, specifically, over 600 pink diamonds available in their exclusive department.
  • The website is user-friendly and allows customers to easily navigate and find the perfect diamond for their needs.
  • James Allen is a great option for those looking for high-quality diamonds at affordable prices, with perks such as free ring-setting options and lifetime warranties on diamond jewelry.


However, there are a few downsides to purchasing pink diamonds from James Allen. Firstly, since they are an online retailer, customers cannot physically examine the diamonds before making a purchase. This can be a drawback for those who prefer to see and touch the diamond before buying it.

Another downside is the limited availability of pink diamonds on James Allen. Pink diamonds are rare and often in high demand, so their availability can be limited. This means that customers may have to wait a long time to find the perfect pink diamond that fits their needs.

Lastly, the prices of pink diamonds can be significantly higher than other diamonds. While James Allen offers a wide range of prices, customers should be prepared to spend a significant amount of money on a pink diamond. This can be a challenge for those on a budget.

2. Blue Nile

Blue Nile, a well-known and reputable online diamond store, ranks third in terms of its pink diamond selection. Despite its long history in the industry, some may find the selection of pink diamonds limited compared to other retailers.

However, it should be noted that Blue Nile does offer a variety of options for pink diamonds. They sell both loose natural pink diamonds and a range of Lightbox Lab pink diamond jewelry. This gives customers the choice between purchasing a loose diamond to create their own unique piece or opting for a pre-made piece of jewelry with a pink diamond.

What I like the most 

Blue Nile is a great option for those looking for diamonds and engagement rings at a reasonable cost. The company has unique contracts with diamond wholesalers around the world, which allows them to offer a vast selection of loose diamonds. This makes it the perfect choice if you’re looking to create your own engagement ring.

With Blue Nile, you can design your own ring by choosing your own diamond and setting. The company’s website offers a wide range of diamond options including, size, quality, shape, and more. You can also choose from a variety of ring settings, including classic solitaires, vintage-inspired designs, and modern styles. This allows you to create a truly personalized and unique engagement ring that is tailored to your tastes and preferences.

In addition to the design your own ring feature, Blue Nile also offers pre-made engagement rings, wedding bands and other jewelry. The company’s website is easy to navigate, and they provide detailed information about each diamond, including the 4 Cs (carat weight, cut, color, and clarity) and a certification from leading diamond grading labs. This makes it easy for customers to make an informed decision about their purchase.

One of the great things about Blue Nile is that they offer free shipping, free returns, and a 30-day money-back guarantee. They also have a virtual try-on feature, which allows customers to see how a ring would look on their finger before making a purchase.

Overall, Blue Nile is a great choice for those looking for a wide selection of diamonds and engagement rings at a reasonable cost. With the ability to design your own ring and access to detailed information about each diamond, customers can be confident they are getting a high-quality product at a fair price.

Some interesting features include: 

  • Extensive Collection: Blue Nile is known for offering a wide range of pink diamonds in different shapes, sizes, and grades. They have a large collection of certified pink diamonds that are ethically sourced from the world’s leading mines.
  • Expert Gemologists: Blue Nile has a team of expert gemologists who handpick each diamond and ensure that they are of the highest quality. They use their extensive knowledge and expertise to evaluate each diamond’s color, clarity and cut to ensure that customers receive the best value for their money.
  • Ethical Sourcing: Blue Nile is committed to sourcing its diamonds in a responsible and ethical manner. They only purchase diamonds from mines that adhere to strict labor and environmental standards, ensuring that their customers can feel good about their purchase.
  • Detailed Information: Blue Nile provides extensive information about each pink diamond, including its size, cut, clarity, and carat weight. This information helps customers make an informed decision and choose the perfect diamond that fits their needs and budget.
  • Hassle-Free Returns: Blue Nile offers a hassle-free return policy, giving customers peace of mind when making a purchase. If for any reason, the customer is not satisfied with their purchase, they can return it within 30 days for a full refund or exchange.


While Blue Nile remains one of the most affordable options for diamond jewelry, its fast expansion has led to increased overhead costs. As a result, some smaller, more agile online businesses may now be able to offer better deals on diamond jewelry. However, Blue Nile’s reputation and support service make them a solid choice for those looking to purchase diamond jewelry online.

3. Clean Origin

Clean Origin is a unique diamond retailer that specializes in lab-created diamond jewelry. Unlike other diamond retailers, they do not offer mined diamonds in their shop. Instead, they focus on providing customers with high-quality laboratory-created diamonds, including fancy-colored diamonds, in addition to pink diamonds.

One of the major benefits of shopping with Clean Origin is that their lab-created diamonds are ethically and sustainably sourced, making them a more environmentally-friendly and socially-conscious choice for consumers. Additionally, the lab-created diamonds offered by Clean Origin are often more affordable than mined diamonds of similar quality and size.

Overall, Clean Origin is an excellent choice for those who are looking for a more ethical and sustainable option when purchasing diamond jewelry, and for those who are interested in exploring the world of lab-created fancy-colored diamonds.

What I like the most 

I have to say that Clean Origin has quickly become one of my favorite sources for lab-created diamonds. What I love most about their selection is the variety of princess cut, emerald cut, and radiant shapes available, which are perfect for pink diamonds.

Not only are these shapes incredibly popular among consumers, but the lab-created diamonds from Clean Origin also boast exceptional transparency and rich colors, all at a more affordable price point compared to natural diamonds.

I’ve been particularly impressed with the selection of pink diamonds, as they are often difficult to find in traditional diamond stores. Clean Origin has a wide range of options to choose from, making it easy to find the perfect stone for any occasion.

Some interesting features include: 

  • Clean Origin offers an impressive 100-day return policy, giving customers ample time to make sure they’re completely satisfied with their purchase.
  • The selection of pink diamonds available at Clean Origin includes popular shapes such as princess cut, emerald cut, and brilliant shapes.
  • One of the major benefits of purchasing a lab-created diamond from Clean Origin is the vibrant colors available at a more affordable cost compared to natural diamonds.
  • All diamonds from Clean Origin come with GIA certifications, providing customers with peace of mind and assurance of the diamond’s quality and authenticity.
  • Clean Origin is an ethical and sustainable option for diamond buyers, offering a great selection of lab-created diamonds that are environmentally friendly and conflict-free.


Clean Origin is a great option for those looking to purchase ethically sourced diamonds, but there are a few downsides to keep in mind. One major issue is that not all of their diamonds are properly certified by gemologists. This means that some diamonds may not have a report, and for those who are serious about buying certified diamonds, it’s best to steer clear.

Another downside to Clean Origin is their customer service. While they have generally positive reviews in this area, it’s important to remember that they are not a dedicated jewelry merchant. This means that they may not have the same level of knowledge and expertise that many jewelry clients rely on. I would recommend doing your research and looking into the specific diamond you’re interested in before making a purchase from Clean Origin. Overall, they are a great option for ethically sourced diamonds, but it’s important to keep these downsides in mind.

4. Leibish & Co.

If you’re in the market for a pink diamond, Leibish and Co. is definitely a store to check out. However, be prepared to open your wallet wide because they are known to have some of the most expensive pink diamonds in the world.

One of the reasons for their high prices is that they specialize in Argyle diamonds, which are considered to be the most valuable and sought-after pink diamonds. These diamonds are rare and highly sought after, which drives the prices up.

But, if you’re a diamond connoisseur, Leibish and Co. is worth the splurge. They have a wide range of filters, such as overtones, that you can use to find the perfect diamond for you. For example, they have a pink diamond with a purple overtone, which is a unique and stunning combination.

What I like the most 

Leibish & Co is hands down one of the best places to find pink diamonds online. With over 970 different options to choose from, they offer a vast selection of pink diamonds with varying colors and intensities. Whether you’re a fan of pale pink or deep rose hues, you’re sure to find something you’ll love.

One of the things I appreciate about Leibish & Co is that they offer in-house diamond grading reports, which are produced by a GIA graduate. While these reports aren’t considered official grading reports, they do provide valuable information about the diamond’s quality. And if you want the added assurance of an official grading report, Leibish & Co can also have your diamond certified by GIA for an additional cost.

All in all, Leibish & Co is a great choice for anyone looking for high-quality pink diamonds. With their impressive selection and in-house grading reports, they make it easy to find the perfect pink diamond for your needs.

Some interesting features include: 

  • Leibish & Co is a company that specializes in colored diamonds and offers certifications from reputable organizations such as the GIA, IGI, and AGT.
  • They have their own GIA graduate gemologist on staff, ensuring that all diamonds are thoroughly inspected and evaluated for quality and authenticity.
  • With 970 different pink diamonds available in a variety of colors and intensities, Leibish & Co offers one of the most extensive selections of pink diamonds on the market.
  • They also offer a manufacturer’s guarantee, providing customers with added peace of mind when purchasing a diamond.


Leibish & Co is a well-known brand in the diamond industry, known for their high-quality and unique colored diamonds. However, as with any brand, there are a few downsides to consider before making a purchase.

First and foremost, the premium you pay for the Leibish & Co brand name can be quite significant. I’ve done some research and found that similar diamonds can be found at significantly lower prices in other stores. So, if you’re looking for a budget-friendly option, Leibish & Co may not be the right choice for you.

Another downside to consider is the lack of guarantees and certifications provided by Leibish & Co. As a consumer, this can be a major concern as it greatly undermines confidence in the brand. It’s important to note that certifications and guarantees are essential in ensuring the authenticity and quality of a diamond. Without them, it’s hard to know exactly what you’re getting.

Overall, while Leibish & Co is a reputable brand known for their high-quality colored diamonds, it’s important to weigh the downsides before making a purchase. My advice would be to do your research, compare prices, and make sure you’re fully satisfied with the guarantees and certifications provided by the brand.

5. Brilliant Earth

Brilliant Earth is a pink diamond store that truly stands out from the rest. With a mission to create beautiful, unique jewelry, the company has been making waves in the industry since 2015 with their commitment to transparency and ethical practices.

Their slogan “luxury with a conscience” perfectly encapsulates their approach to creating stunning jewelry that doesn’t come at the cost of human rights or environmental sustainability. And the results are nothing short of breathtaking. The pink diamonds available at Brilliant Earth are truly one-of-a-kind, with a range of shades and expertly cut to showcase their natural beauty.

But it’s not just the diamonds that make Brilliant Earth so special. The company’s artisans, based in San Francisco, bring each piece to life with their incredible craftsmanship. The level of attention to detail and care that goes into each piece is truly impressive.

What I like the most 

Brilliant Earth is a company that truly stands out in the world of diamonds and gemstones. They go above and beyond industry standards to ensure that their customers are receiving only the highest quality, conflict-free diamonds. These diamonds come from a variety of sources, including recycled diamonds and diamonds that have been manufactured in a lab, both of which are ethical alternatives to traditional diamond mining.

One of the standout features of Brilliant Earth is their commitment to providing excellent customer service. Any order for a ring, loose diamond, or loose gemstone will receive free return shipping, making the process of purchasing a diamond or gemstone that much more stress-free. Additionally, customers in the US, Canada, UK, and Australia can expect to receive their order within 60 days of it becoming available for shipping or collection.

Brilliant Earth also has a significant online presence, with a user-friendly website that makes it easy to browse and purchase their beautiful diamonds and gemstones. But, for those who prefer to see the diamonds in person, the company operates many showrooms across the United States and Canada, so customers can view and try on the diamonds before making their purchase.

In addition to their commitment to providing ethical and sustainable diamonds, Brilliant Earth also works with the Rainforest Alliance, a nonprofit organization that works to protect ecosystems and communities in the world’s most biodiverse regions. This partnership is just another example of Brilliant Earth’s dedication to making a positive impact on the world.

Some interesting features include: 

  • Brilliant Earth is known for using recycled and reprocessed precious metals in their fine jewelry, making them a sustainable and eco-friendly choice for consumers.
  • The brand is committed to advancing higher standards for gemstone sourcing, ensuring that their stones are responsibly sourced and ethically mined.
  • Despite their commitment to ethical practices, Brilliant Earth still offers unparalleled value by keeping their prices affordable for consumers.
  • The brand also offers a unique lifetime warranty on their jewelry, giving customers peace of mind and confidence in their purchase.
  • In addition, Brilliant Earth offers a free lifetime upgrade on natural and lab-grown diamonds, allowing customers to trade in their diamond for a larger or higher quality one at any time. This is a unique feature that sets Brilliant Earth apart from other jewelry brands.


Brilliant Earth is a well-known and reputable online jeweler that offers a wide variety of ethically-sourced and eco-friendly diamond and gemstone jewelry. However, there are some downsides to keep in mind when considering purchasing from them.

One major downside is that many people find it difficult to make such a large purchase online, especially when it comes to something as sentimental and valuable as a piece of jewelry. While Brilliant Earth does make an effort to simplify the process by offering a 24/7 live chat service and a comprehensive learning center, it may still be a daunting task for some.

Another downside is that, as a result of the company’s quick expansion and increased costs, it is no longer one of the most affordable jewelers in the market. While they initially offered incredible deals and pricing, smaller, more nimble online businesses have now surpassed them in terms of affordability. This may be a major concern for those on a budget.


If you’re in the market for a pink diamond, it’s important to do your research and purchase from a reputable source. To make your decision-making process a bit easier, I’ve compiled a list of the top places to buy pink diamonds, including information on the variety and certification of each diamond. Trust me, taking the time to read this article before making your purchase will make your moment even more special. So don’t just buy any diamond, buy the perfect one. Happy shopping!

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