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Top 5 Best Place To Buy Blue Diamonds Online (2023 Review)

Looking for the Best Place To Buy Blue Diamonds online?

In this article I will tell you the top places to buy Blue Diamonds online.

I worked hard for the research of this article. Because I don’t want you to waste your money buying Blue Diamonds from the wrong place.

I have prepared this list after asking from persons who had actually bought Diamonds online and collected their feedback.

I am confident that, after reading this, you will have the information you need to make the right choice for you.

My stores picks are based on their product warranty, features, durability and brand popularity below.

I have also written their benefits and drawbacks to help you in making right purchase.

Let’s get started!

Best Place To Buy Blue Diamond Online

1. Blue Nile

Blue Nile is a renowned online retailer offering a wide range of blue diamonds. They provide a vast selection of blue diamond options, including different shapes, sizes, and cuts. With competitive prices and a reputation for quality, Blue Nile is a popular choice for purchasing blue diamonds online.

What I like the most 

  • Blue Nile offers a diverse range of blue diamonds, allowing customers to find the perfect stone for their preferences and budget.
  • Their diamonds come with detailed certifications from reputable grading laboratories, ensuring transparency and authenticity.

Some interesting features include: 

  • Blue Nile provides customers with a wealth of educational resources, helping them understand the characteristics and value of blue diamonds.
  • The company offers a convenient and user-friendly online shopping experience, making it easy to browse and compare different blue diamond options.


As an online retailer, customers cannot physically examine the blue diamonds before purchase. However, Blue Nile compensates for this by providing high-resolution images and detailed descriptions.

2. James Allen

James Allen is another highly regarded online retailer known for its extensive collection of diamonds, including blue diamonds. They offer a range of blue diamond options in various shapes, sizes, and settings. Here’s what makes James Allen stand out:

What I like the most 

  • James Allen provides customers with an impressive selection of blue diamonds, ensuring there’s something for every taste and budget.
  • Their diamonds are accompanied by 360-degree videos, allowing customers to examine the blue diamonds closely before making a purchase.

Some interesting features include: 

  • James Allen offers a user-friendly website interface, making it easy to customize and design your own blue diamond jewelry.
  • They provide excellent customer service, with knowledgeable representatives available to assist customers throughout the buying process.


Physical inspection of the blue diamonds is not possible due to the online nature of James Allen. However, their detailed imagery and video technology help compensate for this limitation.

3. Brilliant Earth

Brilliant Earth is a reputable online retailer specializing in ethically sourced diamonds, including blue diamonds. They offer a variety of blue diamond options, with a focus on sustainability and transparency. Consider the following when purchasing blue diamonds from Brilliant Earth:

What I like the most 

  • Brilliant Earth ensures that all their blue diamonds are ethically sourced, providing customers with peace of mind.
  • They offer customization options, allowing customers to create unique and personalized blue diamond jewelry.

Some interesting features include: 

  • Brilliant Earth provides detailed information about the origin and ethical practices behind their blue diamonds, promoting transparency in the sourcing process.
  • They have a commitment to environmental sustainability and donate a portion of their profits to support mining communities and conservation efforts.


Prices at Brilliant Earth may be higher compared to some other retailers, reflecting their commitment to ethical sourcing and sustainable practices.

4. Zales

Zales is a well-known jewelry retailer that offers a range of blue diamonds at different price points. They specialize in affordable jewelry and provide options for customers looking to purchase blue diamonds online. Consider the following when considering Zales:

What I like the most 

  • Zales offers a good selection of blue diamonds, making it possible to find a blue diamond that fits your preferences and budget.
  • They provide a lifetime guarantee on all their jewelry, including blue diamonds, ensuring customer satisfaction and peace of mind.

Some interesting features include: 

  • Zales offers a wide range of payment options, including financing, making it more accessible for customers to purchase blue diamonds.
  • They offer free shipping on all orders, allowing customers to shop from the comfort of their homes and have their blue diamonds delivered conveniently.


While Zales offers a good selection of blue diamonds, their inventory may not be
as extensive or specialized as some other retailers mentioned in the list.

5. Leibish & Co.

Leibish & Co. is widely recognized as one of the best places to buy blue diamonds online. They specialize in fancy color diamonds and offer an extensive selection of exquisite blue diamonds. Here are the key points to consider when purchasing blue diamonds from Leibish & Co.:

What I like the most 

  • Leibish & Co. has a remarkable range of blue diamonds, including a variety of shades and intensities, from light sky blue to deep vivid blue. Their collection caters to different preferences and budgets.
  • They are known for sourcing rare and unique blue diamonds, including fancy intense and fancy vivid blues, which are highly sought after for their intense color saturation.

Some interesting features include: 

  • Leibish & Co. provides detailed grading reports from reputable gemological laboratories, such as the Gemological Institute of America (GIA), ensuring the authenticity and quality of their blue diamonds.
  • Their expertise in colored diamonds is reflected in their excellent craftsmanship and design. They offer a wide range of blue diamond jewelry, including engagement rings, earrings, and pendants, allowing customers to find the perfect piece.


The prices of blue diamonds at Leibish & Co. can be higher compared to other retailers due to the rarity and quality of their stones. It may not be the most budget-friendly option for those seeking more affordable blue diamonds.


When it comes to buying blue diamonds online, Blue Nile, James Allen, Brilliant Earth, Zales, and Clean Origin are top contenders. Blue Nile stands out for its wide selection and educational resources, while James Allen offers a user-friendly interface and in-depth diamond viewing options. Brilliant Earth emphasizes ethical sourcing and customization, Zales provides affordability and convenience. Consider your preferences, budget, and the specific features offered by each retailer to make an informed decision and find the best place to buy your blue diamond online.

Read Also: Best Place To Buy VVS Diamonds

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